Writing Fundamentals

Reference

LYONS

Foreign Language Study & Reference

Pearson Education Imports: Depositories

Politics in Canada

Politics & Social Sciences

JACKSON

Politics & Government

Services Marketing in Asia represents for the first time an adaptation of Christopher H. Lovelock's best-selling Services Marketing for the Asian student. The adaptation will bridge the gap that exists in the teaching of services marketing in Asia. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. 
While retaining the salient features presented in the original text, the adaptors have successfully infused the entire book with pertinent examples, rich case studies and extensive readings that cover many countries in Asia, including China, Hong Kong, India, Indonesia, Malaysia, Taiwan, The Philippines, Singapore and Thailand. All of the major topics in services marketing are covered, and recent developments such as the impact of the Internet, CRM and Six Sigma on services marketing are also included. 
Due to its readable, updated and substantive form, this book will be a valuable addition to the teaching and learning of services marketing. Not only will it be relevant to under- and postgraduates, but it will also be of interest to practitioners of services marketing.

Services Marketing in Asia: Managing People, Technology and Strategy

Jochen Wirtz

Christopher Lovelock

Business & Money

Writing Fundamentals Ph Canada

A distinctively Canadian text which provides theory and practice in case studies. More on Milton Friedman's views, ethics and the professions, South Africa, the environment.

Business ethics in Canada

Deborah C. Poff

Business Culture

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