<p>There are many marketing texts and real estate salesmanship books but few that explain marketing principles from a real estate agent’s point of view. Throughout this book, principles of market research, data analysis, and market segmentation are explained to help make you a more efficient salesperson. Units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.\nKey Features: Includes a sample marketing plan along with instructions for creating one of your own. Discover how accurate market research and understanding client motivations can help you segment your marketplace for the most effective marketing possible. Explains the difference between price and value and how they are employed to support your fees. Learn the three ageless styles of salesmanship and the steps used in negotiating and closing the sale, including objection breakdown, trial closing questions, and other proven techniques. A comprehensive list of interview questions to encourage complex and introspective answers. Pricing strategies for listings and services included. Discusses the most common objections heard by agents, what they mean, and how to overcome them. Finance section shows how actions of the Federal Reserve affect your real estate marketing practice. Section on Internet marketing, featuring a discussion of personal websites, social media, and email. (13) Thirteen separate strategies for closing a sale. Publisher: Dearborn Real Estate Education</p>

Sales and Marketing 101 for Real Estate Professionals, 4th Edition — A Comprehensive How-To Guide for Applying Marketing and Sales Techniques to a Real Estate Career

Chris Grover

Business & Money

Dearborn Real Estate Education

Crime and Inequality

Willan

Social Security and Wage Poverty: Historical and Policy Aspects of Supplementing Wages in Britian and Beyond

PALGRAVE~MACMILLAN

Sales & Marketing 101 for Real Estate Professionals

Economics

Kaplan Publishing

Curse of Osiris By Elaine Hopper Zane Ryan broke Alexis' heart four years ago so she isn't pleased when he returns with a crazy story about saving her and the world from imminent doom. But when an Egyptian god with supernatural powers wants to marry and sacrifice her, her only hope is Zane. Reader Advisory: Contains a mildly explicit sex scene. Fate's Little Trick By Sheryl Hames Torres When fate robs Gemma of something precious it happens at Christmas. After losing her family and her hearing she runs to her childhood home to escape the pain around her. Can she keep fate at bay when the past comes back to haunt her just days before Christmas? Ghosts of Auld Lang Syne By Maureen McMahon Stacey Christian and Peter Mansfield reunite to celebrate the new year with friends at a remote New England homestead. Are the incidents that befall the guests really just accidents? Why does the restless specter of a young woman walk the halls? And will Stacey and Peter finally acknowledge their true feelings for each other before it's too late? Haunted Hearts By Kim Cox Will Lana Malloy solve the twenty-year-old double murder of her great-aunt and her great-aunt's fiancé by Valentine's Day? If she can, they'll spend eternity together. If she can't, they'll be stuck as haunted hearts for another year. Mistletoe Medium By Elizabeth Delisi Can psychic Lottie Baldwin and the handsome new man in her life pool their talents and solve the mystery before the bandit strikes again? Valentine's Inn By Chris Grover After being injured in an automobile accident that killed three friends, Rianna Gordon hopes to erase the past by hiding herself away. She has no idea it's the past that holds the key to her happiness until one cold February morning when a stranger and a stray cat show up and she starts smelling violets everywhere she goes.

Enchanted Holidays

Romance

Kim Cox

Elizabeth Delisi

Elaine Hopper

Maureen McMahon

Sheryl Hames Torres

Contemporary

Cerridwen Press

<p>Using conversational language and a plethora of real-life examples, this textbook explains classic marketing principles and sales techniques from the perspective of the real estate industry. In addition, it can also be used to fill a 30-hour salesperson annual education (SAE) requirement in Texas. A complete set of Instructor Resources is available online.</p>

Sales and Marketing 101 for Real Estate Professionals

Real Estate

DF Institute

Nearly every real estate transaction involves sales and marketing, and those agents who excel at one or both usually have long careers in real estate. The need for these skills has never been higher, as traditional and distressed properties flood the market and buyers and sellers haggle like never before. You will learn how sales are a part of the total marketing effort, and how your personal and company image can play a significant role in your clients' ability to trust you. Discover how accurate market research and understanding client motivations can help you segment your marketplace for the most effective target marketing possible. Also answered is the age-old question of the difference between price and value, and how it is employed to support your fees. Learn the three ageless styles of salesmanship and the steps used in negotiating and closing the sale, including objection breakdown, trial closing questions, and other proven techniques. Sales and marketing is an art form which, when practiced incorrectly, can create deceptive trade practices that land agents in hot water. This text guides you to success by helping you market effectively and solve clients' problems instead of creating them. CONTENTS: Real Estate Marketing • The Marketing Concept • Market Research • Data Analysis, Drawing Conclusions, and Motivation • Target Marketing • Product and Pricing Strategy • Pricing Your Services • Place and Promotion Strategy • Ethics and Real Estate Professionalism • Insights Into a Successful Sale-No Trust, No Need • Insights Into a Successful Sale-No Help, No Hurry • Personal Selling • The Interview and Close • Appendix A: Marketing Plan • Glossary • Answer Key • Index

Sales & Marketing 101 for Real Estate Professionals, 3rd Edition by Chris Grover (2016-05-04)

DF Institute, Inc., d/b/a Dearborn Real Estate Education

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BKhV - Sankt-Peterburg

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