"This is a fascinating, convincing,and highly detailed discussion of the innovation-and-marketing process as it actually works. Phil Baker has helped me understand how the modern, global high-tech industry actually works, and anyone who shares that curiosity will benefit from reading his book." —James Fallows, The Atlantic Monthly "In the high volume, fast moving field of high-tech consumer gadgetry, learning from your mistakes can be a very expensive education. It takes much more than a great inspiration to create a great product, and Phil Baker's book provides hard earned, practical advice (and fair warning) to those obsessed with making the next great shiny new toy." —Paul Jacobs, CEO, Qualcomm "When it comes to understanding how things work, why things work, and perhaps most important, why I should care, Phil Baker is my go-to guy. I've always believed that if you can't understand the process, you'll never appreciate the product and Phil Baker always provides that essential perspective. Don't just read the instruction manual—read Phil Baker first." —Peter Greenberg, Travel Editor, NBC Today Show "Phil Baker uses his personal experience in the development of such seminal products as the Polaroid SX-70 camera to provide practical and readable advice on how to turn good ideas into profitable products while avoiding the numerous pitfalls along the way." —Steve Wildstrom, Technology &amp; You Columnist, BusinessWeek "From Concept to Consumer isn't just for the entrepreneur or the product development guru-in-training. If you're one of the legion of gadget hounds, or just want to be more informed about how the electronic products you love and use everyday come into being, then read this book!" —Ken Wirt, VP Consumer Marketing, Cisco "Phil Baker knows product development like no one else. This book is the true guide to getting your ideas to market. A must own for the entrepreneur." —Robert Brunner, Founder and Creative Director, Ammunition LLC, Former Apple Computer Director of Industrial Design "If you are an inventor or developer with a great idea for a product and the need to get it manufactured and distributed, this is the book for you. Here, Phil Baker reveals the valuable lessons he has learned from his many years of developing products for himself and others, getting them designed and manufactured, sometimes in the United States, sometimes in Asia. The discussion of Asian outsourcing is especially strong. 'The advantage is now to the swift and the creative, rather than the big,' says Baker, 'but to get that advantage you'll need to go to Asia.' Sound daunting? Don't worry; this book is a delightful tour of the virtues and dangers of outsourcing. If you want to get your product produced, this book is essential reading." — Don Norman, Nielsen Norman Group, Author, The Design of Future Things " I've known and admired Phil for years- and to this day, I keep learning about significant products that I didn't know he had a hand in bringing to market. He's seen it all and done it all—and in this highly readable, immensely practical book, he tells all." —Harry McCracken, Former Editor-in-Chief, PC World " Phil Baker's book should be required reading for any entrepreneur as well as successful companies planning new products because they will gain important insight into what it takes to deliver new and innovative products in a digital age in which consumers demands, tastes, and desires often change overnight." —Tim Bajarin, President, Creative Strategies, Inc. " Phil Baker combines a long-earned knowledge of product design, manufacturing, and marketing to give us an insider's look at how a company or entrepreneur turns an idea into a real-world product. Ideas are easy, he observes, but creating something people want to buy is a complicated business, with many tradeoffs and difficult choices. He's been there, done that, and it shows." — Dan Gillmor, Director, Knight Center for Digital Media Entrepreneurship, Kauffman Professor of Digital Media Entrepreneurship, Walter Cronkite School of Journalism &amp; Mass Communication, Arizona State University " Few people in the consumer electronics industry are as uniquely qualified as Phil to serve as a guide between idea and product. Even if you're not making a gadget, From Concept to Consumer offers an insightful and increasingly relevant look into a very different kind of project management. It's well worth the read if you want to build something people love." —Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT " Phil Baker is one of those people whose career has spanned a generation of personal technology, and he's seen it all, from the design labs of -California to the factory floors of Guangzhou. This book distills his experience in a highly readable guide to the ins and outs of getting a product to market, and the practical advice he offers will save many an entrepreneur from months and millions of dollars of pain. Anyone with a product in development or in their head should read it before they take another step." —Jeremy Wagstaff, Technology Columnist and Blogger " Phil Baker is one of the world's best minds in the consumer technology products industry. His keen insight and real-world understanding of product design, development, production, and marketing comes from years of experience versus from someone who has only 'studied' the consumer technology products market." —Andy Abramson, CEO, Comunicano Preface I've always been attracted to technology products and gadgetry. Throughout my career I've had the opportunity and good fortune to be associated with many defining consumer technology companies and products such as Polaroid's SX-70 camera, Apple's Newton MessagePad and PowerBooks, and many more. I wrote this book to be able to share with readers what's involved in taking a concept and transforming it into a successful product, based on what I've seen and experienced for more than three decades. One thing I've learned is that creating a successful product is much more than coming up with the idea; in fact, that's usually the easiest part. It's much more about what happens after. It involves a wide range of activities that bring together all sorts of disciplines, everything from engineering to product management to distribution to marketing. Each of these activities is much like a link in a chain. When one link fails, the entire endeavor can fail. I thought this was an important story to be told and could find no other books that looked at all the activities in concert. While there are books on specific areas, such as engineering management, project management, and marketing, most of these are about processes, procedures, and theories, with only a few of them delving into real-life examples as experienced firsthand by the author. They don't convey the real-life, day-to-day issues, whose solutions often vary from conventional thinking. Those books are akin to what's taught in business school, while this book is more like the lab course that's never offered. This book covers the new rules that have resulted from how quickly products are developed, their shorter life cycles, the use of outsourcing, and the Internet. All these factors have changed how things are now done. One of the biggest changes is the impact of China on product development and manufacturing and how it affects how we do things. This book is intended not only for those involved in bringing out their own product, but also for those just curious about what's involved and how things work behind the scenes that rarely get exposed. This book will provide that along with some useful examples. For entrepreneurs who work by themselves, as well as those involved in product related activities in both small and large companies, you'll have a better understanding of the steps to follow to be successful with your own products. You'll learn how to take advantage of new resources and new thinking. Plus you'll learn to ignore the naysayers who tell you not to buck the system and to just do it the way it's always been done. Most of all you'll have a better understanding of your options and what to expect. I hope you enjoy reading the book as much as I enjoyed writing it. --Phil Baker

From Concept to Consumer: How to Turn Ideas into Money

Business & Money

BAKER, PHIL

Management & Leadership

Ft Pr

First published in 1919 under the title Diseases of Women, Gynaecology by Ten Teachers has become a world-renowned textbook in its field. The eighteenth edition of this classic book is thoroughly updated in line with the new curriculum, integrating clinical material and incorporating the latest advances in Gynaecology. The book also retains its comprehensive coverage of the subject area, and the much-loved textual features of previous editions. Each chapter is highly structured, with an overview, definition, prevalence, aetiology, clinical features, differential diagnosis, investigations, treatment, key points, new developments, and references where appropriate. With a new Editor and a new team of contributing authors, the eighteenth edition combines authoritative detail with a clear guide to essential knowledge. Both Gynaecology and Obstetrics volumes are carefully edited to ensure consistency of structure, style and level of detail, and to avoid overlap of material. This book owes a great debt to Professor Stuart Campbell who, along with the present editor Ash Monga, was responsible for introducing the concepts and features to the seventeenth edition that are continued here.

Gynaecology by Ten Teachers

Medical Books

Monga, Ash

Medicine

Hodder Education Publishers

First published in 1917 under the title Midwifery, Obstetrics by Ten Teachers has become a world-renowned textbook in its field. The eighteenth edition of this classic book is thoroughly updated in line with the new curriculum, integrating clinical material and incorporating the latest advances in Obstetrics. The book also retains its comprehensive coverage of the subject area, and the much-loved textual features of previous editions. Each chapter is highly structured, with an overview, definition, prevalence, aetiology, clinical features, differential diagnosis, investigations, treatment, key points, new developments, and references where appropriate. With a new Editor and a new team of contributing authors, the eighteenth edition combines authoritative detail with a clear guide to essential knowledge. Both Obstetrics and Gynaecology volumes are carefully edited to ensure consistency of structure, style and level of detail, and to avoid overlap of material.This book owes a great debt to Professor Stuart Campbell and Dr Christoph Lees, editors of the seventeenth edition of this book. They presided over and were intimately involved in the comprehensive revision of what had become a rather old-fashioned book, bringing it fully up-to-date in the year 2000,and were responsible for introducing many of the concepts and features on which this edition has built.

Obstetrics by Ten Teachers

Essential reading for any trainee midwife, Midwifery by Ten Teachers is a comprehensive coursebook covering all aspects of the principles and practices of midwifery. Based on the popular Obstetrics by Ten Teachers, this book has been thoroughly reviewed and revised to ensure it provides the most accurate and appropriate information for the student and practising midwife. Contents include the role of the midwife in modern maternity care, conception, implantation and embryology, physiology of pregnancy, labour and the postnatal woman, normal and abnormal fetal growth and development, antenatal and postnatal care (physical and emotional wellbeing), diseases, disorder and complications, emergencies and the neonate. A chapter is devoted to the increasingly important issues of law and ethics in practice.Detailed coverage of all the key elements of midwifery by a team of experienced lecturers and practitioners combined with inviting 4-colour layout and plenty of colour photographs make this book the one reference any trainee, returning or practising midwife will need.

Midwifery by Ten Teachers (A Hodder Arnold Publication)

Holmes, Debbie

Allied Health Professions

La Fee Verte (or "The Green Fairy") has intoxicated artists, poets, and writers ever since the late eighteenth century. Stories abound of absinthe's druglike sensations of mood lift and inspiration due to the presence of wormwood, its infamous "special" ingredient, which ultimately leads to delirium, homicidal mania, and death. Opening with the sensational 1905 Absinthe Murders, Phil Baker offers a cultural history of absinthe, from its modest origins as an herbal tonic through its luxuriantly morbid heyday in the late nineteenth century. Chronicling a fascinatingly lurid cast of historical characters who often died young, the absinthe scrapbook includes Paul Verlaine, Arthur Rimbaud, Charles Baudelaire, Oscar Wilde, Ernest Dowson, Aleister Crowley, Arthur Machen, August Strindberg, Alfred Jarry, Vincent van Gogh, Henri de Toulouse-Lautrec, Alphonse Allais, Ernest Hemingway, and Pablo Picasso. Along with discussing the rituals and modus operandi of absinthe drinking, Baker reveals the recently discovered pharmacology of how real absinthe actually works on the nervous system, and he tests the various real and fake absinthe products that are available overseas. The Book of Absinthe is a witty, erudite primer to the world's most notorious drink.

The Book of Absinthe: A Cultural History

Cookbooks, Food & Wine

Beverages & Wine

GROVE PRESS

Interpreters in Public Services: Policy and Training

Reference

Saunders, Jane

Hussain, Zahida

Dictionaries & Thesauruses

Venture Press

Employer Secrets: And How To Use Them To Get The Job And Pay You Want!

Job Hunting & Careers

Dreamcatcher Pub Inc

Austin Osman Spare is the definitive biography of the controversial occultist and artist, an enfant terrible of the Edwardian art world whose work was both hailed as genius and decried as immoral decadence. As George Bernard Shaw reportedly said, "Spare's medicine is too strong for the average man." Trained as a draughtsman, Spare enjoyed early acclaim when, at the age of seventeen, his work was shown at the Royal Academy in London. But his star soon declined; Spare went underground, falling out of the gallery system to live in poverty and obscurity. After a brief association with Aleister Crowley, he became absorbed in occultism and sorcery, voyaging into inner dimensions, while developing his own magical philosophy of pleasure, obsession, and the subjective nature of reality. All the while, Spare continued to produce extraordinary art, and held his exhibitions outside of the conventional art world, in London pubs. Today Spare is both forgotten and famous, a cult figure whose modest life has been much mythologised since his death; the world's largest Spare collection is held by Jimmy Page of Led Zeppelin. Biographer Phil Baker separates fact from myth, providing wide-ranging insights into Spare's art and mind, reconnecting him with the art community that ignored him and exploring the rich tapestry of the culture that surrounded him, interweaving the birth of psychoanalysis, the historiography of the occult, and the British class system. This richly readable and illuminating biography, containing 50 black and white and 8 color photographs of Spare's art, takes us deep into the strange inner world of this enigmatic artist.

Austin Osman Spare: The Occult Life of London's Legendary Artist

Humor & Entertainment

North Atlantic Books

City of cities, the modern world's first great metropolis, London has shaped everything from clothing to youth culture. It has a unique place in the world's memory, even as its role has changed from the capital of the planet to its playground, and as its lived history has mutated into the heritage industry. &nbsp; In this book, Londoner Phil Baker explores the city's history and the London of today, balancing well-known major events with more curious and eccentric details. He reveals a city of almost unmatched historical density and richness. For Baker, London turns out to be Gothic in all senses of the word and enjoyably haunted by its own often bloody past. And despite extensive redevelopment, as he shows in this engaging and insightful book, some of the magic remains.

London: City of Cities (Cityscopes)

History

Europe

Reaktion Books

Along with Jack Kerouac and Allen Ginsberg, William S. Burroughs (1914––97) is an iconic figure of the Beat generation. In William S. Burroughs, Phil Baker investigates this cult writer’s life and work—from small-town Kansas to New York in the ’40s, Mexico and the South American jungle, to Tangier and the writing of Naked Lunch, to Paris and the Beat Hotel, and ’60s London—alongside Burrough’s self-portrayal as an explorer of inner space, reporting back from the frontiers of experience. After accidentally shooting his wife in 1951, Burroughs felt his destiny as a writer was bound up with a struggle to come to terms with the “Ugly Spirit” that had possessed him. In this fascinating biography, Baker explores how Burroughs’s early absorption in psychoanalysis shifted through Scientology, demonology, and Native American mysticism, eventually leading Burroughs to believe that he lived in an increasingly magical universe, where he sent curses and operated a “wishing machine.” His lifelong preoccupation with freedom and its opposites—forms of control or addiction—coupled with the globally paranoid vision of his work can be seen to evolve into a larger ecological concern, exemplified in his idea of a divide between decent people or “Johnsons” and those who impose themselves upon others, wrecking the planet in the process. Drawing on newly available material, and rooted in Burroughs’s vulnerable emotional life and seminal friendships, this insightful and revealing study provides a powerful and lucid account of his career and significance.

William S. Burroughs (Critical Lives)

Biographies & Memoirs

Arts & Literature

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