This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes.Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices.Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes.Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.

Strategic Marketing:Cases, Concepts and Challenges

Business & Money

Atkinson, John

Management & Leadership

Ft Prenticehall

A collection of irreverent summations of more than 100 well-known works of literature, from Anna Karenina to Wuthering Heights, cleverly described in the fewest words possible and accompanied with funny color illustrations.
Abridged Classics: Brief Summaries of Books You Were Supposed to Read but Probably Didn’t is packed with dozens of humorous super-condensed summations of some of the most famous works of literature from many of the world’s most revered authors, including William Shakespeare, Charles Dickens, Emily Brontë, Leo Tolstoy, Jane Austen, Mark Twain, J.R.R. Tolkien, Margaret Atwood, James Joyce, Plato, Ernest Hemingway, Dan Brown, Ayn Rand, and Herman Melville.
From "Old ladies convince a guy to ruin Scotland" (Macbeth) to "Everyone is sad. It snows." (War and Peace), these clever, humorous synopses are sure to make book lovers smile.

Abridged Classics: Brief Summaries of Books You Were Supposed to Read but Probably Didn't

Literature & Fiction

Dramas & Plays

Harper

This text is for the junior/senior core course in soil mechanics and foundations for civil engineering students. It presents the basic theories of soil mechanics in a clear, simple and up-to-date way, combining both classical and critical state theories. This is one of the only texts that adopts the critical state approach to soil mechanics at an undergraduate level. The treatment of soil mechanics is essentially theoretical, but is not highly mathematical and soil behavior is represented by relatively simple equations with clearly defined parameters.

The Introduction to the Mechanics of Soils & Foundations

Engineering & Transportation

Engineering

Mcgraw-Hill College

That Must Have Been Esp!: An Examination of Psychic Experiences  (Folklore Today) Paperback - November, 1990by Leea Virtanen (Author) John Atkinson (Author) Thomas Dubois (Author) Product Details: Series: Folklore TodayPaperback: 192 pagesPublisher: Indiana Univ Pr1st edition (November 1990) Language: EnglishISBN-10: 0253205565ISBN-13: 978-0253205568Product Dimensions: 0.5 x 6 x 9.2 inchesShipping Weight: 6.4 ouncesTOPICS: Body, Mind and Spirit, Case studies, Coincidence, ESP (Clairvoyance, Precognition, Telepathy), Finland, Non-Fiction, Parapsychology, Psychic aspects, Telepathy

That Must Have Been Esp!: An Examination of Psychic Experiences (Folklore Today)

DuBois, Thomas

Virtanen, Leea

Religion & Spirituality

Indiana Univ. Pr

Few would deny that the "enterprise culture" drive in the 1980s gained its impetus from the perceived role of small firms in creating employment. This volume provides a rigorous examination of key issues relating to employment in small businesses. These include analysis of the true extent of job creation provided by small firms, the relative "quality" of jobs in small firms, the growth of self-employment during the 1980s and the way in which the small firm interacts with its local labour markets. These issued are examined in an international context, with comparative examples given from the United States, the UK and Europe. The research presented in these essays provides little support for many of the tenets of public policy towards small firms which focused on employment creation during the 1980s. It suggests instead that many government policies such as taxation may in fact have had the reverse effect to that intended. This volume will be relevant to current economic developments. It should be of particular interest to students of small business studies, economics, employment studies and public policy.

Employment, the Small Firm and the Labour Market (Routledge Small Business)

Economics

Cengage Learning EMEA

The Mechanics of Soils and Foundations, Second Edition

Ideal for undergraduates of geotechnical engineering for civil engineers, this established textbook sets out the basic theories of soil mechanics in a clear and straightforward way; combining both classical and critical state theories and giving students a good grounding in the subject which will last right through into a career as a geotechnical engineer. The subject is broken down into discrete topics which are presented in a series of short, focused chapters with clear and accessible text that develops from the purely theoretical to discussing practical applications. Soil behaviour is described by relatively simple equations with clear parameters while a number of worked examples and simple experimental demonstrations are included to illustrate the principles involved and aid reader understanding.

The Mechanics of Soils and Foundations

CRC-Press

Routledge

Most churches that begin small groups find that within a couple of years two things happen - the number of small groups has dwindled in size and few if any of them have birthed other small groups. So, the only way most churches keep small groups going is by reinventing them over and over, usually with the same people. The authors of this book know God has much more in store for these churches. Bill Easum and John Atkinson have both led congregations in which small group ministry proved crucial to the church’s growth. Both know the pitfalls that endanger all attempts to center a congregation’s life around small groups. More importantly, they understand how to make small groups growing, self-reproducing centers of Christian discipleship.

Go BIG with Small Groups: Eleven Steps to an Explosive Small Group Ministry

Easum, Bill

Christian Books & Bibles

ABINGDON PRESS *

Centennial History Of American Methodism: Inclusive Of Its Ecclesiastical Organization In 1784 And Its Subsequent Development Under The Superintendency Of Francis Asbury

History

Americas

Wentworth Press

See the best price to sell, buy, or rent books by Atkinson, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Atkinson, John