This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes.Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices.Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes.Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels.

Strategic Marketing:Cases, Concepts and Challenges

Business & Money

Atkinson, John

Management & Leadership

Ft Prenticehall

The Economics of Business Strategy

John Lipczynski

J. J. Wilson

Economics

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire

Essentials of Marketing

Brassington , Franc

Marketing & Sales

Management & Organisational Behaviour (8th Edition)

Mullins, Laurie J.

SlomanEconomics of Business 2eThe aim of Economics for Business is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.The second edition of this highly accessible textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.Features? Contains a wealth of interesting boxed applied material and case studies which show how economics can be used to understand real business situations.? Covers all the major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.). ? Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.?

Economics for Business (4th Edition)

john-sloman

A comprehensive introduction to the themes and functions of management within the clear process framework of planning, organising, leading and controlling. The 4th edition of this well-respected text has been revised and updated to incorporate the latest research and most recent and relevant examples and illustrations. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.

Management: An Introduction

Boddy, David

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

Fundamentals of Strategy with MyStrategyLab

GERRY JOHNSON

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.  With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

Principles of Marketing Pack

Kotler,Philip

Do you need to brush up on your mathematical skills to truly excel in your economics or business course? If you want to increase your confidence in mathematics, then this is the perfect book for you. With its friendly and informal style, this market leading text breaks down topics into short sections making each new technique you learn seem less daunting. Offering you the chance at every opportunity to stop and check your understanding by working through the practice problems, you can relax and learn at your own pace.A brand new online learning resource for this edition available to users of this book. www.mymathlab.com/globalAn unrivalled online study and testing resource that generates a personalized study plan and provides extensive practice questions exactly where you need it.* Interactive questions with randomized values allow you practice the same concept as many times as you need until you master it.* Guided solutions break down the question for you step by step.* Audio animations talk you through key mathematical techniques* Full e book links out to the relevant part of the text while you are practicing.* Additional e chapters of extended topics taken out of the bookSee the Getting Started with MyMathlab Global section in the introduction for information on how to register and start using the resources.

Mathematics for Economics and Business Plus MyMathLab Global Student Access Card (Pack)

Ian Jacques

Fundamentals of Strategyis a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

Fundamentals of Strategy

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