The Wageningen UR Library Catalogue contains bibliographic data on books and periodicals held by the libraries of Wageningen University and Research Centre and some 15 associated libraries. Holding data are added to each record. ... Subjects covered include Agrotechnology, Food and Food Production, Plant and Animal Sciences, Soil Science, Geo-information, Landscape and Spatial Planning, Water and Climate, Ecosystem Studies, Economics and Society. ... The joint collections of the participating libraries cover a substantial part of ...

Assael Marketing:Principles & Strategy (The Dryden Press series in marketing) (Dryden Exact)

Business & Money

Assael, Henry

Management & Leadership

Dryden Press

Marketing (Dryden Press Series in Marketing)

Harcourt Brace College Publishers

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Consumer behavior and marketing action

Kent Pub. Co.

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.

Marketing Management: Strategy and Action

This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.

Consumer Behavior and Marketing Action

South-Western College Pub.

This text has always been near the managerial endpoint of the continuum of consumer behavior texts. It is the most highly regarded and respected text in its approach group. Specific acknowledgment and increased coverage of the macro approach included in the new edition should encourage those who appreciate the managerial approach to stay with the text.

South-Western Pub.

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Consumer Behavior: A Strategic Approach

Marketing & Sales

Cengage Learning'

The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given chapter overviews recaps core principles and also explains the relationship between chapters. The global applications of consumer behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of consumer behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. I. Introduction to consumer behavior ii. The individual consumer iii. Group and cultural influences iv. Marketing action

Consumer Behavior a Strategic Approach

See the best price to sell, buy, or rent books by Assael, Henry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Assael, Henry

See the best price to sell, buy, or rent books by Assael, Henry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Assael Marketing:Principles & Strategy (The Dryden Press series in marketing) (Dryden Exact)

Marketing (Dryden Press Series in Marketing)

Consumer behavior and marketing action

Consumer behavior and marketing action

Marketing Management: Strategy and Action

Consumer behavior and marketing action

Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action

Consumer Behavior: A Strategic Approach

Consumer Behavior a Strategic Approach