Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Megg's History of Graphic Design : GRA 112 Arizona State University

Arts & Photography

Alston W. Purvis

Pillip B. Meggs

Graphic Design

Wiley custom services

Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: <ul>
<li>Flashcards featuring images from book for image identification self-study </li> <li>Self-test assessment by chapter </li> <li>Image Gallery featuring key designers and their work</li> </ul>
Downloadable Resources: <ul>
<li>Indices of key terms and people</li> </ul>
 ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

Meggs' History of Graphic Design

Philip B. Meggs

History & Criticism

wiley

A dynamic visual record of typeface evolution, focusing on the last twenty years. The digital era has entirely transformed the world of typography. This elegant and easy-to-use book provides a comprehensively illustrated record of developments in the field, clearly setting them in their historical context and forming an essential reference for graphic designers everywhere. Creative Type begins with three essays that address issues such as the impact of the digital era on typography and the ways in which contemporary designers are harnessing the typefaces of the past to satisfy the needs of the present. The book goes on to illustrate thirty-four modern classic typefaces produced between 1985 and 2004, accompanied by comments from each font's designer. A section devoted to the great historic typefaces, from Garamond, created in 1543, to Akzidenz Grotesk, designed by Gunter Gerhard Lange in 1969, completes the volume. Illustrated in color and black and white

Creative Type: A Sourcebook of Classic and Contemporary Letterforms

Cees W. De Jong

Friedrich Friedl

Thames&Hudson

The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: <ul> <li>The latest key developments in web, multimedia, and interactive design</li> <li>Expanded coverage of design in Asia and the Middle East</li> <li>Emerging design trends and technologies</li> <li>Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design</li> <li>Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes</li> </ul> You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.&nbsp;

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Books by Alston W. Purvis