Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design-- sings, symbols, words, pictures, and supporting forms--are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.

Type and Image: The Language of Graphic Design

Engineering & Transportation

Philip B. Meggs

Engineering

Van Nostrand-Reinhold

Dust jacket notes: "What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design-- signs, symbols, words, pictures, and supporting forms--are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image."

Type & Image: The Language of Graphic Design

Arts & Photography

Graphic Design

A fine copy and as new in a near fine slightly edgeworn dust jacket. Later printing. Cloth. 4to. [ix], 511 pp. Illus. with color &amp; b/w plates. From the invention of writing to the conceptual image, a thorough and engaging work.

A History of Graphic Design

Computers & Technology

Graphics & Design

Critical acclaim for previous editions of A History of Graphic Design  "I expect it to become a foundation and keystone of serious study . . . it is a fortress work." -Communication Arts  "[It] traces the role of the designer as a messenger of culture." -STA Journal  "Now . . . a hefty, yet concise, documentation of the entire field exists." -Print  "It is a noble and formidable undertaking." -he Artist's Magazine  "An excellent and invaluable work." -Library Journal  "This is a reference work that reads like a novel. It's comprehensive, authoritative, graphic, and exciting." -U&lc: The Journal of Typographics  "[This book] establishes graphic design as a profession. Bravo!" -Design Issues  "A significant attempt at a comprehensive history of graphic design . . . it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy." -The New York Times  "Mr. Meggs enthusiastically conveys these excitements to us, from the invention of photography and 'popular graphics of the Victorian era' through the Arts and Crafts movement, Art Nouveau, the Secession, the isms . . . to the Modern Movement. . . . More importantly, he shows us the joins as well as the parts."-rinting World  After a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.  Graphic design is a vital component of each culture and period in human history, and in this account, an extraordinary panorama of people and events unfolds, including: * The Invention of Writing and Alphabets * Medieval Manuscript Books * The Origins of Printing and Typography * Renaissance Graphic Design * The Arts and Crafts Movement * Victorian and Art Nouveau Graphics * Modern Art and Its Impact on Design * Visual Identity and Conceptual Images * Postmodern Design * The Computer Graphics Revolution  A History of Graphic Design is recognized as a seminal work; this Third Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. It is required reading for professionals, students, and everyone who works with or loves the world of graphic design. This comprehensive reference tool is an invaluable visual survey that you will turn to again and again.

Meggs' History of Graphic Design and Becoming a Graphic Designer

History & Criticism

John Wiley&Sons, Inc.

Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: <ul>
<li>Flashcards featuring images from book for image identification self-study </li> <li>Self-test assessment by chapter </li> <li>Image Gallery featuring key designers and their work</li> </ul>
Downloadable Resources: <ul>
<li>Indices of key terms and people</li> </ul>
 ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

Meggs' History of Graphic Design

Alston W. Purvis

wiley

Typographic Specimens: AND Typographic Workbook

Kate Clair

John Wiley&Sons

A new edition of the history of graphic design which covers everything from the invention of writing and graphic communications in Ancient Egypt, to modern corporate identity and computer graphics.

An essential reference tool for all those involved in the teaching or practice of graphic design, it is also an invaluable source-book which can be turned to again and again for fresh ideas and inspiration.

VIKING

Tomas Gonda: A Life in Design: An Exhibition Organized by the Anderson Gallery

Anderson Gallery, Virginia Com

Meggs' History Of Graphic Design

Wiley & Sons, Incorporated, John

Typographic Design: Form and Communication

Rob Carter

Ben Day

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Books by Philip B. Meggs