WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Business & Money

WIRTZ, JOCHEN

Industries

WS PROFESSIONAL

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Understanding Service Consumers (Winning in Service Markets)

Marketing & Sales

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Positioning Services In Competitive Markets (Winning in Service Markets)

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Pricing Services And Revenue Management (Winning in Service Markets)

Management & Leadership

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Crafting The Service Environment (Winning in Service Markets)

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Building A World Class Service Organization (Assessment Tool) (Winning in Service Markets)

Economics Gone Astray

Economics Gone Astray is a collection of essays on critical topics in macroeconomics that frame the issues in terms of clearly stated assumptions, highlighting the errors often made by professional economists, and allowing readers to better analyze market behavior and the economic consequences of policy decisions. 
 The book differs from textbook economics, as it tackles sophisticated topics without using mathematics or technical jargon. This makes the book highly accessible to all types of readers, from investors and investment professionals, to professors and their students. 
 The book's style integrates a large quantity of clearly drawn charts which help anchor the readers' perceptions of the topics being examined, from inflation to taxes, to demographics. 
 Readership: Investors and Investment Management professionals, Financial Risk managers, and students.

ECONOMICS GONE ASTRAY

Bluford H. Putnam

Erik Norland

K T Arasu

Economics

Economics Gone Astray is a collection of essays on critical topics in macroeconomics that frame the issues in terms of clearly stated assumptions, highlighting the errors often made by professional economists, and allowing readers to better analyze market behavior and the economic consequences of policy decisions.
The book differs from textbook economics, as it tackles sophisticated topics without using mathematics or technical jargon. This makes the book highly accessible to all types of readers, from investors and investment professionals, to professors and their students.
The book's style integrates a large quantity of clearly drawn charts which help anchor the readers' perceptions of the topics being examined, from inflation to taxes, to demographics.

Putnam, Bluford H

DESIGN THINKING: THE HANDBOOK

Design thinking is more than just a new, one-off method of innovation. It is about establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this 'recipe book' that can be practically applied to your everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way.The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice.The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries.Benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done.

Walter Brenner

Falk Uebernickel

LI JIANG

Britta Pukall

Therese Naef

Bernhard Schindlholzer

See the best price to sell, buy or rent books by the WS PROFESSIONAL publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by WS PROFESSIONAL

See the best price to sell, buy or rent books by the WS PROFESSIONAL publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

Understanding Service Consumers (Winning in Service Markets)

Positioning Services In Competitive Markets (Winning in Service Markets)

Pricing Services And Revenue Management (Winning in Service Markets)

Crafting The Service Environment (Winning in Service Markets)

Building A World Class Service Organization (Assessment Tool) (Winning in Service Markets)

ECONOMICS GONE ASTRAY

Economics Gone Astray

DESIGN THINKING: THE HANDBOOK