Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Services Marketing: People, Technology, Strategy

Business & Money

WIRTZ, JOCHEN

Lovelock, Christopher H.

Economics

Pearson College Div

Focusing on applications and practical training, this first Canadian edition demonstrates how to develop successful marketing strategies using Canadian examples and cases. Exploring concepts and techniques for an exceptionally broad range of service categories and industries, the text reinforces management applications with boxed features highlighting provocative research and profiles from Canada's service-based economy.

Services Marketing: People, Technology, Strategy, Canadian Edition

LOVELOCK, CHRISTOPHER

Bansal, Harvir Singh

Marketing & Sales

Pearson Education Canada

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Pearson

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and

Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

Chew, Patricia

For undergraduate courses in services marketing. 
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Essentials of Services Marketing

Management & Leadership

TESTIMONIALS: "One of the most important books of our times!" - Bernard Marr, "An essential reading for anybody who cares about the future of work" - Arianna Huffington, "This insightful and practical guidebook is instrumental for success in the Fourth Industrial Revolution" - Klaus Schwab, founder of the World Economic Forum, "An insightful exploration of Intelligent Automation" - Dr. Kai-Fu Lee, Author of NYT Bestseller "AI Superpowers", "This field guide is essential reading" - Gartner, "Masterful insight, this book is more relevant than ever" - HFS, "This book needed to be written" - Forrester. ABOUT THE BOOK: This is the first reference book on Intelligent Automation (IA). Also called Hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies, involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole. Key content of the book: -What is Intelligent Automation (IA)? Why has the use of IA been expanding so rapidly? What are the benefits it unleashes for employees, companies, customers, and society? -How have leading organizations been able to harness the full potential of IA, at scale, and generate massive efficiency gains in the range of 20 to 60%? -How can IA save 10+ million lives per year, triple our global budget for education, eliminate hunger, help protect our planet, or increase the resilience of society to pandemics and crises? What you will get from this book: -Get the lessons learned from 100+ IA transformation successes (and failures). -Benefit from the largest publicly available library of 500+ IA use cases by industry and by business function. -Gain access to insights garnered from 200+ IA industry experts. Read more about this book: www.intelligentautomationbook.com. WHY THIS BOOK? While many books have been published on AI, machine learning, or robotics, a comprehensive reference guidebook had never yet been written on the topic of IA. Also, it seemed essential to us to work towards establishing IA as a field, with its own frameworks, use cases, methods, and critical success factors.

Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human

Bornet, Pascal

Barkin, Ian

lulu.com

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Industries

WS PROFESSIONAL

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Understanding Service Consumers (Winning in Service Markets)

See the best price to sell, buy, or rent books by WIRTZ, JOCHEN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by WIRTZ, JOCHEN

See the best price to sell, buy, or rent books by WIRTZ, JOCHEN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy, Canadian Edition

Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

Essentials of Services Marketing

Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

WINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY

Understanding Service Consumers (Winning in Service Markets)