Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. 
- The importance of positioning your product or service - Creating high-impact illustrations - Using layout and typeface to generate business - Maximizing your results with repetition - The impact of zapping on TV ads - Color : what it can do for you - Successful ways to write headlines and copy - Eleven ways to make your advertising more credible - Comparative advertising : when to use it - Pricing : a powerful weapon - Choice of key words in ads - Contests &amp; sweepstakes : pros and consz - The power of corporate and brand logo - When to use testimonials and endorsements - What kinds of slogan are the most effective - Choosing a produc! t name - Advertising using 800 numbers - Using promotion and sponsorship, and much more! 
You will also find a collection of the most effective ads dominating the market in the past ten years.

1001 Advertising Tips

Business & Money

Dupont, Luc

Finance

White Rock Pub

Images That Sell shows you how to motivate people with images. With clarity and insight, it explains: 1) How consumers respond to advertising images 2) How to choose the right image for your product or service 3) Which images attract the most attention 4) Which images are the most easily memorized 5) How you can communicate more persuasively with your visuals 
Reproducing over 500 high-powered ad images in full color, this book delivers practical answers to questions that arise in all image-based media: magazines, posters, daily and weekly newspapers, subway and bus ads, brochures, and catalogs. 
Images That Sell is ideal for business people and advertisers who require quick access to the world of ad images, along with a presentation of strategies that they can use to increase the power and appeal of their advertising. It is easy to read and it offers numerous tips, techniques, and ideas for creating great ads.

Images That Sell: 500 Ways to Create Great Ads

Arts & Photography

Graphic Design

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Books by White Rock Pub