Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. 
- The importance of positioning your product or service - Creating high-impact illustrations - Using layout and typeface to generate business - Maximizing your results with repetition - The impact of zapping on TV ads - Color : what it can do for you - Successful ways to write headlines and copy - Eleven ways to make your advertising more credible - Comparative advertising : when to use it - Pricing : a powerful weapon - Choice of key words in ads - Contests &amp; sweepstakes : pros and consz - The power of corporate and brand logo - When to use testimonials and endorsements - What kinds of slogan are the most effective - Choosing a produc! t name - Advertising using 800 numbers - Using promotion and sponsorship, and much more! 
You will also find a collection of the most effective ads dominating the market in the past ten years.

1001 Advertising Tips

Business & Money

Dupont, Luc

Finance

White Rock Pub

Images That Sell shows you how to motivate people with images. With clarity and insight, it explains: 1) How consumers respond to advertising images 2) How to choose the right image for your product or service 3) Which images attract the most attention 4) Which images are the most easily memorized 5) How you can communicate more persuasively with your visuals 
Reproducing over 500 high-powered ad images in full color, this book delivers practical answers to questions that arise in all image-based media: magazines, posters, daily and weekly newspapers, subway and bus ads, brochures, and catalogs. 
Images That Sell is ideal for business people and advertisers who require quick access to the world of ad images, along with a presentation of strategies that they can use to increase the power and appeal of their advertising. It is easy to read and it offers numerous tips, techniques, and ideas for creating great ads.

Images That Sell: 500 Ways to Create Great Ads

Arts & Photography

Graphic Design

1001 Advertising Tips explains what works and what doesn’t in advertising. Written in how-to terms, this bookis a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. The book covers: -- the types of words that persuade -- the images that grab consumers’ attention -- how to write copy that sells -- the colours that optimize your message -- the kinds of headlines that get the best results -- ways of making your advertising more credible -- the number of repetitions needed to sell your product -- how to launch promotions that really work -- the kinds of slogans are the most effective -- the types of layout that best attract attention -- when to use comparative advertising, humour and sex -- the importance of positioning your product or service -- when to use testimonials and endorsements -- why the choice of typeface is so important -- what to think about sponsorship and product placement -- the impact of zapping on TV ads -- the power of corporate and brand logos -- the choice of a product name Each chapter is a well-researched mix of scientific knowledge and concrete examples. Sources include Advertising Age, Adweek, Harvard Business Review, New York Times and The Wall Street Journal. Many of the names will be familiar, such as Ogilvy, Caples, Bly and Hopkins, but other lesser-known figures are also cited. The writing is direct and the book design is spacious, with lots of subheads. 1001 Advertising Tips contains a collection of the most effective ads dominating the market in the past ten years. Whether you use print, billboard, television or radio advertising, this book offers proven strategies. It outlines everything you need to know to create advertisements that will make your sales soar, regardless of your budget.

Transcontinental

1001 Trucs Publicitaires 2e ed

Reference

TRANSCONTINENTA

This brilliant Quebec bestseller (now translated into three languages) answers the question “Why does one advertisement succeed and another fail?” Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers … as well as the advertisers who use their services.Written in how-to terms, Dupont explains what works and what doesn’t work in advertising. Among the subjects he deals with are how to plan your advertising campaign, how to write advertising copy that sells using the right words and colours, and how to position your products in ads to increase your sales. The original, French-language version of 1001 Advertising Tips has sold over 20,000 copies in Quebec. In February 1999, it became the only Canadian book included in the prestigious Top 100 Advertising and Marketing Books of John Kremer (author of The CompleteDirect Marketing Sourcebook and High-Impact Marketing On A Low-Impact Budget).Among the facts that Luc Dupont unveils:• Women look at a photograph of a naked woman longer than men do (they are comparing themselves with the model)• On average, people spend 3.2 seconds scanning a page in a magazine, and 4 seconds in a daily newspaper • Round products sell better than square ones, particularly if they are intended for women• The first year that tobacco advertising was banned from broadcasts, cigarettesales increased by 3% and advertisers saved $70 million in TV advertising

See the best price to sell, buy, or rent books by Dupont, Luc. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dupont, Luc

See the best price to sell, buy, or rent books by Dupont, Luc. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

1001 Advertising Tips

Images That Sell: 500 Ways to Create Great Ads

1001 Advertising Tips

1001 Trucs Publicitaires 2e ed

1001 Advertising Tips