New leaders face a steep learning curve. Whether you are new to an organization or new to a position, demonstrating your leadership value cannot wait. Casey Reason shows how to identify the critical impact points for new leaders, build a culture that drives employees to learn and innovate together, and create the momentum necessary to carry your organization forward.

100 Days to Leadership Impact

Business & Money

Casey Reason

Management & Leadership

Triple Nickel Press

Finalist 2012 USA Book News Best Book Award Finalist ForeWord Reviews 2011 Book of the Year Award
 Poor employees get a disproportionate amount of attention. Why? Because they complain the loudest, create the greatest disruptions, and rely on others to assume the responsibilities that they shirk. Learn how to focus on your good employees first, and help them shift these 'monkeys' back to the underperformers. Through a simple but brilliant metaphor, Whitaker helps you reinvigorate your staff and transform your organization.

Shifting the Monkey: The Art of Protecting Good People From Liars, Criers, and Other Slackers

Todd Whitaker

Winner--2012 USA Book News Best Book Award Meet the Millennials: born after 1975, they are a new generation of consumers with extraordinary buying power. With a mantra of 'My Way, Right Away, Why Pay,' they expect sales staff to be simultaneously available and invisible. But how do you disappear and still deliver quality service? T. Scott Gross tackles this apparent contradiction with a powerful approach. Learn how to increase your organization's success with Millennials, in addition to the Gen Xers, Boomers, and Traditionalists that preceded them.

Invisible: How Millennials Are Changing the Way We Sell

T. Scott Gross

Winner--2012 USA Book News Best Book Award In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard -- of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.
By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom -- all expressed in one little logo.
So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand.
Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler -- who held several positions within Harley, from head of marketing services to VP of business development -- Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare.

Rebuilding the Brand: How Harley-Davidson Became King of the Road

Clyde Fessler

See the best price to sell, buy or rent books by the Triple Nickel Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Triple Nickel Press

See the best price to sell, buy or rent books by the Triple Nickel Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

100 Days to Leadership Impact

Shifting the Monkey: The Art of Protecting Good People From Liars, Criers, and Other Slackers

Invisible: How Millennials Are Changing the Way We Sell

Rebuilding the Brand: How Harley-Davidson Became King of the Road