<p>MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. Presented in six individual books, this collected compilation includes: Case studies, theory-into-practice tips, reflections, and a glossary of key terms for the marketing and business development A/E/C industries.</p>

MARKENDIUM: The Essentials (Volume 1-6)

Society for Marketing Professional Services

SMPS Publications

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Books by SMPS Publications

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MARKENDIUM: The Essentials (Volume 1-6)