MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

Domain 1: Marketing Research: MARKENDIUM: SMPS Body of Knowledge

Society for Marketing Professional Services

Education & Teaching

Domain 2: Marketing Planning: MARKENDIUM: SMPS Body of Knowledge

Domain 3: Client and Business Development: MARKENDIUM: SMPS Body of Knowledge

Domain 5: Promotional Activity: MARKENDIUM: SMPS Body of Knowledge

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. Presented in six individual books, this collected compilation includes: Case studies, theory-into-practice tips, reflections, and a glossary of key terms for the marketing and business development A/E/C industries.

MARKENDIUM: The Essentials (Volume 1-6)

SMPS Publications

Book by Society for Marketing Professional Services

Marketing Handbook for the Design & Construction Professional: Society for Marketing Professional Services

Engineering & Transportation

Engineering

Building News

These days, driving new business is the key to your survival...and this highly acclaimed marketing tool is your key to driving new business. With 64 articles by more than 70 contributors and 18 reviewers, this all-new and thoroughly revised handbook covers every aspect of marketing in the design and construction industry from initial market research, to getting leads, to making presentations, to website development. If you're not a marketing professional, then you really need this book. In a clear, no-nonsense manner, it shows you how to: * create winning proposals and presentations * take full advantage of low-cost public relations activities * develop a winning plan for getting the most from trade shows * create a high-profile website on a budget * get your staff to take a market-oriented approach to everything they do. All new 2009 Edition! * 638 pages * 64 chapters (each written by an experienced industry professional) * numerous checklists and forms * model proposals and press releases * website design templates * brochure design guidelines * sales lead tracking tools * marketing research strategies * and much, much more.

Marketing Handbook for the Design & Construction Professional

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Books by Society for Marketing Professional Services