This is designed to be a reference book. My hope is that you won’t read it once and put it on a shelf. I hope it will become a constant companion to remind you of what it takes to grow your business. When we meet, I’d love nothing more than for you to tell me that you have every page highlighted, dog-eared and underlined. That this book has helped you break free from the bondage and waste of traditional marketing methods and has been a catalyst for explosive business growth. As I talk with business people I hear a consistent theme. They know they have to advertise, but they aren’t sure how to make it work. I think it was J.C Penney who said: “I know at least half of my advertising does me no good at all, but I can’t determine which half.” And for some unknown reason, media companies, advertising agencies and business owners have accepted this as truth and wear this as a badge of honor. I think that’s foolish! And in this book I’m going to explain why. Marketing is Everything You Do to GAIN and RETAIN a Customer.

On Marketing: The Definitive Guide for Small Business Owners

Business & Money

DeLon, Michael

Marketing & Sales

Reformational Marketing

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Books by Reformational Marketing

See the best price to sell, buy or rent books by the Reformational Marketing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

On Marketing: The Definitive Guide for Small Business Owners