This is designed to be a reference book. My hope is that you won’t read it once and put it on a shelf. I hope it will become a constant companion to remind you of what it takes to grow your business. When we meet, I’d love nothing more than for you to tell me that you have every page highlighted, dog-eared and underlined. That this book has helped you break free from the bondage and waste of traditional marketing methods and has been a catalyst for explosive business growth. As I talk with business people I hear a consistent theme. They know they have to advertise, but they aren’t sure how to make it work. I think it was J.C Penney who said: “I know at least half of my advertising does me no good at all, but I can’t determine which half.” And for some unknown reason, media companies, advertising agencies and business owners have accepted this as truth and wear this as a badge of honor. I think that’s foolish! And in this book I’m going to explain why. Marketing is Everything You Do to GAIN and RETAIN a Customer.

On Marketing: The Definitive Guide for Small Business Owners

Business & Money

DeLon, Michael

Marketing & Sales

Reformational Marketing

<p>A simple strategy to convert more of the leads that are calling you today into paying clients. Law firms spend thousands of dollars to make the phone ring. What happens when it does? If your intake and conversion process isn't right, you're losing money every day. This strategy gives you the ability to convert more of your current leads into clients without spending more money on advertising.Marketing experts Michael DeLon and Harlan Schillinger explain exactly what you should do to differentiate yourself in this competitive and crowded marketplace, stay in front of your leads longer, and gain more clients. This one strategy can be used in all of your marketing channels and gets better the longer you use it. The fastest way to increase your income is NOT to spend more money to get more leads but to plug the holes in your lead conversion process. This strategy teaches you how to do that.Law firms market the same way. They say the same things and send brochures that look the same. You need to be different and by using this strategy you'll easily convert more callers into clients without spending more money on advertising. Read this book and apply this simple strategy to your firm. You'll convert more leads, gain more clients, and put more money in your pocket.</p>

How to Convert Callers into Clients: A Radically Simple Approach to Convert More of Your Current Leads Without Spending a Penny More on Advertising

Schillinger, Harlan

Specialties

Expert Press

Box Office Verdict: Use Hollywood's 7-Figure Framework to Win Larger Settlements

Russell,Jay

Rules & Procedures

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