This is designed to be a reference book. My hope is that you won’t read it once and put it on a shelf. I hope it will become a constant companion to remind you of what it takes to grow your business. When we meet, I’d love nothing more than for you to tell me that you have every page highlighted, dog-eared and underlined. That this book has helped you break free from the bondage and waste of traditional marketing methods and has been a catalyst for explosive business growth. As I talk with business people I hear a consistent theme. They know they have to advertise, but they aren’t sure how to make it work. I think it was J.C Penney who said: “I know at least half of my advertising does me no good at all, but I can’t determine which half.” And for some unknown reason, media companies, advertising agencies and business owners have accepted this as truth and wear this as a badge of honor. I think that’s foolish! And in this book I’m going to explain why. Marketing is Everything You Do to GAIN and RETAIN a Customer.

On Marketing: The Definitive Guide for Small Business Owners

Business & Money

DeLon, Michael

Marketing & Sales

Reformational Marketing

We all can choose where we want to live and do business. So whether we are sitting here in Little Rock, or somewhere else, it’s what’s inside of us that makes the difference. People want to do business with people they know, like and trust. That is the difference!   We are here because we want to be in this community. We want to support local business and the community. We want to give back and make Little Rock a better place for everyone.  It’s not that Little Rock drew us… we came because of relationships, the environment and the community. And now that we're here, we love it and want to see it grow.  Our hope is that you'll join us in our optimism. Whether or not Little Rock is recognized by the media as a great place to live and do business, you and I know that it is. As long as we are able, we intend to invest in local business, the schools, the arts and serving those less fortunate. We believe this is the path to making any city a better place to live and work. Having a Big Business in Little Rock is more about treating people right and giving back. It’s not the revenue we're talking about, but the avenue of investing our lives into the lives of others.  We hope you thoroughly enjoy reading our ramblings. You probably won’t see us on the NY Times Best Seller list any time soon, but more important than that, you will see us around town and involved in the community. That’s how good cities become great cities – when people get involved.  Thanks for reading Big Business in Little Rock.          Roger Best             Jason Everett Mike Davidson  J. Ted Lewis   Mike Bennett Michael DeLon

Big Business in Little Rock: How 6 Local Companies Have Found Big Success In This "Little" City

BENNETT, Michael

Best,Roger

Davidson, Mike

Everett, Jason

Lewis, J. Ted

Business Development & Entrepreneurship

90Day Author

<p>A simple strategy to convert more of the leads that are calling you today into paying clients. Law firms spend thousands of dollars to make the phone ring. What happens when it does? If your intake and conversion process isn't right, you're losing money every day. This strategy gives you the ability to convert more of your current leads into clients without spending more money on advertising.Marketing experts Michael DeLon and Harlan Schillinger explain exactly what you should do to differentiate yourself in this competitive and crowded marketplace, stay in front of your leads longer, and gain more clients. This one strategy can be used in all of your marketing channels and gets better the longer you use it. The fastest way to increase your income is NOT to spend more money to get more leads but to plug the holes in your lead conversion process. This strategy teaches you how to do that.Law firms market the same way. They say the same things and send brochures that look the same. You need to be different and by using this strategy you'll easily convert more callers into clients without spending more money on advertising. Read this book and apply this simple strategy to your firm. You'll convert more leads, gain more clients, and put more money in your pocket.</p>

How to Convert Callers into Clients: A Radically Simple Approach to Convert More of Your Current Leads Without Spending a Penny More on Advertising

Schillinger, Harlan

Specialties

Expert Press

Box Office Verdict: Use Hollywood's 7-Figure Framework to Win Larger Settlements

Russell,Jay

Rules & Procedures

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