Public relations is your business: A guide for every manager

Business & Money

COLIN COULSON-THOMAS

Management & Leadership

RANDOM HOUSE BUSINESS BOOKS

Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement Amazon.com description: Product Description: Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." --John Kenneth Galbraith"

Getting to Yes: Negotiating Agreement Without Giving in (Better Buisiness Guides)

ROGER FISHER

WILLIAM URY

Skills

The Basic Arts of Financial Management (Basic Arts)

Leon Simons

Controlling Financial Performance for Higher Profits: Apple Business User's Guide (Business User's Guides)

Dennis P. Curtin

This is the sixth edition of Greville Janner's guide to speechmaking, which provides advice on preparation, delivery, handling an audience, chairing a meeting, and introducing new speakers, as well as a selection of model speeches and anecdotal stories.

Janner's Complete Speechmaker

Greville Janner

Literature & Fiction

Management and Machiavelli

Jay, Anthony

This revised guide is designed to show how the world of investment and finance works and to clarify the associated jargon. It explains the operation of stock-markets, currency markets and commodity-markets and also defines the roles of bankers, brokers and underwriters.

How to Read the Financial Pages

Brett, Michael

Economics

*How do you reach a business decision? *What are the risks involved in any course of action or inaction? *How do you analyse these risks to ensure the success of a project or to minimise the impact of possible failure? *How effective can risk assessment, foresight and planning be? Upside Downside is a detailed guide to effective risk analysis and reduction, which will show you how to avoid being either a reckless gambler or an ineffectual fence-sitter. It will enable you to develop the skills of successful risk taking, the ability to analyse accurately the chances of success or failure of a project, and the ability to improve the chances of success while at the same time reducing the impact of possible failure. Written in an approachable style with useful examples of management in areas such as mergers and takeovers, product development, innovation and recruitment, Upside Downside will help all managers, whatever field, to develop one of the most essential business skills of all.

Upside downside: How to take the sting out of business risk

This revised guide is designed to show how the world of investment and finance works and to clarify the associated jargon. It explains the operation of stock-markets, currency markets and commodity-markets and also defines the roles of bankers, brokers and underwriters.

How to Read the Financial Pages: A Simple Guide to the Money World and How to Understand Jargon

MICHAEL BRETT

Financial Management by Stephen Cooper (E.W. Fact Professional Studies Series)

Stephen Cooper

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