Life is not fair. Selling is not fair either. Look around and you will see that the salesperson with the best product doesn't always win the sale. It's because every salesperson out there claims to have the best service, the highest quality, and the best deal. As a result, customers are quick to commoditize these similiar-sounding claims of greatness, and they instead gravitate toward products, companies, and salespersons who can differentiate themselves in some way. 
Fortunately, you don't need a huge advantage. Most sales are won or lost by very small margins. That means you simply need an edge--a differentiable advantage that will set you apart from everyone else. That's what you will find in this book--100 chapters, each designed to give salespeople a one-percent advantage over their competitors. After all, it only takes 1% to have a competitive edge in sales.

It Only Takes 1% to Have a Competitive Edge in Sales

Business & Money

Freese, Thomas A.

Marketing & Sales

QBS Publishing

Shakespeare was wrong all the world s not a stage, it s a sales call. It s easy to sell when business conditions are favorable. For the better part of two generations, we have enjoyed an unprecedented run of good times. Then, reality set in and the bubble burst. Whether you manage a territory or small business, support the organization in a customer service role, or you are an executive in a Fortune 500 company, you are selling yourself every day. Your effectiveness in business and in life will ultimately hinge on the impressions other people form about you. Customers are always forming impressions, and their perception of you will determine whether or not they buy your product or service.

The Complete Guide to Selling Yourself in Today's Competitive Marketplace

Thomas A. Freese

See the best price to sell, buy or rent books by the QBS Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by QBS Publishing

See the best price to sell, buy or rent books by the QBS Publishing publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

It Only Takes 1% to Have a Competitive Edge in Sales

The Complete Guide to Selling Yourself in Today's Competitive Marketplace