How to Write Powerful Fund Raising Letters

Lewis, Herschell Gordon

Precept Pr

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<p>What to write, how to write and how to tailor your message to specific, targeted readers. Filled with examples, each letter is followed by Herschell Gordon Lewis' hard-hitting commentary discussing its strong and weak points. With this book, you'll simply never write a weak, ineffective fund-raising letter again.</p>

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