Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills

Direct Mail Copy That Sells

Business & Money

Lewis, Herschell Gordon

Marketing & Sales

Prentice-Hall Press

Here are the secrets of writing copy that sells, revealed by the best known and most highly respected direct mail writer of our time.

Direct mail copy that sells!

PRENTICE/HALL

This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.

Herschell Gordon Lewis on the Art of Writing Copy

Pearson Education Canada

Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets

Reference

Prentice Hall Direct

How to Make Your Advertising Twice As Effective at Half the Cost

Offers strategies for producing effective advertising and reducing advertising costs

How to Make Your Advertising Twice as Effective at Half the Cost

Simon&Schuster

How to Write Powerful Fund Raising Letters

Precept Pr

This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.

On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail

Amacom Books

Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy. The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.

On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!

Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns

See the best price to sell, buy, or rent books by Lewis, Herschell Gordon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lewis, Herschell Gordon

See the best price to sell, buy, or rent books by Lewis, Herschell Gordon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Direct Mail Copy That Sells

Direct mail copy that sells!

Herschell Gordon Lewis on the Art of Writing Copy

Herschell Gordon Lewis on the Art of Writing Copy

How to Make Your Advertising Twice as Effective at Half the Cost

How to Make Your Advertising Twice As Effective at Half the Cost

How to Write Powerful Fund Raising Letters

On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail

On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail

Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns