Digging Up The Past

Politics & Social Sciences

Woolley, Sir Leonard

Social Sciences

Pelican

Short History of Italian Literature

Whitfield, J.H.

Literature & Fiction

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

The Hidden Persuaders

Business & Money

VANCE PACKARD

Marketing & Sales

Path to Modern Mathematics

W. W. Sawyer

Mental Illness and Social Work

Heimler, Eugene

Based on the tenet that an error can lead to the right decision, de Bono guides the reader through a series of non-mathematical problems and puzzles, all designed to help us analyze our personal style of thinking, work out its strengths and weaknesses, and to consider the potential methods that we never use. There are three courses, each five days long and each created to focus on a different style of thinking: The Bottles Problem, The Blocks Problem, and The L-Game, and finally The End Game. A true life-changer, this book will have you thinking in ways that you never thought were possible.

THE 5-DAY COURSE IN THINKING (PELICAN)

EDWARD DE BONO

Philosophy

A revolutionary work since its publication, Black Power exposed the depths of systemic racism in this country and provided a radical political framework for reform: true and lasting social change would only be accomplished through unity among African-Americans and their independence from the preexisting order. An eloquent document of the civil rights movement that remains a work of profound social relevance 50 years after it was first published.

Black Power: the Politics of Liberation in America (Pelican)

Carmichael, Stokely

Hamilton, C. V.

<p><strong>"A clear and intelligent description of the development and organization of Maya civilization."—Natural History </strong></p>The Maya has long been established as the best, most readable introduction to the New World's greatest ancient civilization. In these pages Professor Coe distills a lifetime's scholarship for the general reader and student. Since the publication of the sixth edition of The Maya, new sites have been uncovered and further excavations in old sites have proceeded at an unprecedented pace. Among the many new discoveries is the chance find of extraordinary murals dating to ca. AD 100 at San Bartolo in the Peten. New epigraphic, archaeological, and osteological research has thrown light on the identity of the "founding fathers" of such great sites as Tikal and Copan, and their close affiliation with Teotihuacan in central Mexico. The previously little known center of Ek' Balam in northeastern Yucatan has turned out to be a regional kingdom of major importance, with extraordinary stucco reliefs and a plethora of painted inscriptions. It has now become apparent that the birth of Maya civilization lies not in the Classic but during the Preclassic period, above all in the Mirador Basin of northern Guatemala, where the builders of gigantic ancient cities (interconnected by causeways) erected the world's largest pyramid as early as 200 BC. All of these finds suggest that we must rethink what we mean by "Classic." The seventh edition also presents new evidence for the use of wetlands by the Classic Maya, and fresh perspectives on the catastrophic demise of Classic civilization by the close of the ninth century. 175 illustrations, 17 in color

Maya

Coe, Michael D.

Contending that Marxism achieved its unique position in part by adopting the content and functions of Christianity, MacIntyre details the religious attitudes and modes of belief that appear in Marxist doctrine as it developed historically from the philosophies of Hegel and Feuerbach, and as it has been carried on by latter-day interpreters from Rosa Luxemburg and Trotsky to Kautsky and Lukacs. The result is a lucid exposition of Marxism and an incisive account of its persistence and continuing importance.

Marxism and Christianity

Alasdair MacIntyre

Religion & Spirituality

Death in Life. The Survivors of Hiroshima

History

Robert Jay Lifton

Military

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