Digging Up The Past

Politics & Social Sciences

Woolley, Sir Leonard

Social Sciences

Pelican

Short History of Italian Literature

Whitfield, J.H.

Literature & Fiction

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

The Hidden Persuaders

Business & Money

VANCE PACKARD

Marketing & Sales

The Lean Years, a History of the American Worker 1920-1933 (Paperback)

Irving Bernstein

Economics

Path to Modern Mathematics

W. W. Sawyer

Mental Illness and Social Work

Heimler, Eugene

Taboo

FRANZ with a preface by EVANS - PRITCHARD E E STEINER

Religion & Spirituality

Based on the tenet that an error can lead to the right decision, de Bono guides the reader through a series of non-mathematical problems and puzzles, all designed to help us analyze our personal style of thinking, work out its strengths and weaknesses, and to consider the potential methods that we never use. There are three courses, each five days long and each created to focus on a different style of thinking: The Bottles Problem, The Blocks Problem, and The L-Game, and finally The End Game. A true life-changer, this book will have you thinking in ways that you never thought were possible.

THE 5-DAY COURSE IN THINKING (PELICAN)

EDWARD DE BONO

Philosophy

We are Not Alone - The Search for Intelligent Life on Other Worlds

Sullivan, Walter

<p>Written in 1968 during a time of race riots and cilvil rights, covers the history of slavery, segregation, and racial relations in the United States.</p>

White Over Black (A Pelican Book)

Jordan, Winthrop D.

Sociology

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Books by Pelican