Serious Creativity:  Using the Power of Lateral Thinking to Create New Ideas

Business & Money

EDWARD DE BONO

Job Hunting & Careers

Harpercollins

The inventor of the process of lateral thinking offers a guide to enhancing creativity

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono (1992-01-01)

HarperCollins, Publishers

Tactics. The Art & Science of Success.

Economics

HarperCollins Business

Six Action Shoes

As a specialist in creativity, Edward de Bono - whose instruction has been sought by corporations such as IBM, DuPont, and Ford, and by the governments of the US, Brazil, and Singapore - here identifies a simple "six shoes" approach to taking control of situations. The author lays out the events and actions associated with each of the six types of "shoes", and explains that while someone may naturally be better at responding in one particular mode - say taking emergency action ("orange gumboots") rather than accumulating information ("grey sneakers") - the truly successful person will master all six action modes and learn to tailor his or her actions to the situations at hand. The author has previously written "Lateral Thinking" and "Six Thinking Hats".

Management & Leadership

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

Serious Creativity: Using the power of Lateral Thinking to create new Ideas

Health, Fitness & Dieting

Psychology & Counseling

Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.

Sur Petition

HarperCollins Publishers, Ltd

Lateral thinking: creativity step by step

Self-Help

Personal Transformation

Harper&Row

Wordpower: An Illustrated Dictionary of Concepts

Reference

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas, Edward de Bono (the inventor of lateral and parallel thinking) has created 62 different games and exercises built around random words, to help encourage creativity and lateral thinking. For example, if the task were to come up with an idea for a new restaurant, and the random word chosen was “cloak,” ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters. Or, if asked to make a connection between the two random words “desk” and “shorts,” readers might come up with: both are functional; desks have knee spaces and shorts expose the knees. All the exercises are simple, practical and fun, and can be performed by anyone.

How to Have Creative Ideas: 62 Exercises to Develop the Mind

Humor & Entertainment

Puzzles & Games

Vermilion

The world is full of problems and conflicts. So why can’t we solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There’s nothing wrong with that one wheel – conventional thinking – but we could all get a lot further if we used all four...  De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life – both personal and business success – will improve.

Think!

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Books by EDWARD DE BONO