"The Little Black Book on Law Firm Branding and Positioning," written by Paula Black has been named the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of the Year, by the Independent Publisher Book Awards."The little Black Book" is 113 pages of sound advise enabling professional firms to put a branding strategy in place. It's a quick read with powerful messages to act upon.The book provides an insider's look at branding, what it is, and what it can do for a firm. Readers learn that branding is about much more than creating a striking logo or a great ad campaign. Rather, it represents the essence of a firm's personality as well as a fusion of client perceptions about a firm - and a firm's implicit promise to clients.As Black explains, creating a powerful brand begins with defining a firm's personality and giving expression to that personality through a memorable name and tagline and a strong visual identity. From there, Black explores the range of marketing materials that a firm can create to reflect the brand identity - everything from brochures and websites to advertising and newsletters.About The AuthorPaula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.

The Little Black Book on Law Firm Branding and Positioning for Small to Mid-size Law Firms

Paula Black

21 Days. That's how long it takes to create a new habit. In her Amazon bestselling book, "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," Paula Black puts those numbers to work, helping attorneys jump start their marketing habit. Combining her own marketing knowledge with thoughtful wisdom from veteran attorneys, Paula has created a guidebook designed to not only advise and inspire, but to make an everlasting impression on daily business life. Day-by-day steps include a thought, action and tip that will help attorneys not only write a strategic plan, but also show them how to target new business, revise their own materials and pay attention to the minor details that foster major growth. Once completed, both new and seasoned attorneys will be inspired to continue their journey and DO SOMETHING EVERY SINGLE DAY."The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," can be used in conjunction with the "Create A Marketing Habit Log," also available on Amazon.About The AuthorPaula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She has created "The Little Black Book" series and is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.

The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days (The Little Black Book)

TJ's an ordinary fourteen year old kid with extraordinary problems at home and school. Broken family from his parents' bitter divorce, evil bullies attacking him almost every afternoon, failing grades when he's really a smart kid, boring classes, snobby girls, mean teachers, being cut from basketball tryouts, and few friends. Yes, life is rough for TJ Cockrell. Then a mysterious green book inexplicably throws TJ into the past. And not just any past, but the untamed forbidding forests of 1802 eastern Tennessee, with savage Indians, wild beasts, bloodthirsty robbers, backwoods ruffians, strange characters galore, and rugged log cabin living. Yup, it's definitely not present day Knoxville Tennessee anymore. TJ thought his present life was bad news, but his adventures have just begun. Along the way, he fights off killer beasts, bandits and braves, meets the cocky teen-aged David Crockett, gains a world of assurance in himself, finds his first real love, and is befriended by a fantastic frontier family who really has it together. TJ returns to the present a changed young man; emboldened, forthright, and shrewd. He'll need all of his new-found strengths, though, to set things right in his messed up real world

Time Rider Wildertrek

Teen & Young Adult

King, Jack

Literature & Fiction

Game for the Middle Kingdom (1)

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Action & Adventure

Time Rider Red Attack

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