"The Little Black Book on Law Firm Branding and Positioning," written by Paula Black has been named the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of the Year, by the Independent Publisher Book Awards."The little Black Book" is 113 pages of sound advise enabling professional firms to put a branding strategy in place. It's a quick read with powerful messages to act upon.The book provides an insider's look at branding, what it is, and what it can do for a firm. Readers learn that branding is about much more than creating a striking logo or a great ad campaign. Rather, it represents the essence of a firm's personality as well as a fusion of client perceptions about a firm - and a firm's implicit promise to clients.As Black explains, creating a powerful brand begins with defining a firm's personality and giving expression to that personality through a memorable name and tagline and a strong visual identity. From there, Black explores the range of marketing materials that a firm can create to reflect the brand identity - everything from brochures and websites to advertising and newsletters.About The AuthorPaula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.

The Little Black Book on Law Firm Branding and Positioning for Small to Mid-size Law Firms

Paula Black

21 Days. That's how long it takes to create a new habit. In her Amazon bestselling book, "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," Paula Black puts those numbers to work, helping attorneys jump start their marketing habit. Combining her own marketing knowledge with thoughtful wisdom from veteran attorneys, Paula has created a guidebook designed to not only advise and inspire, but to make an everlasting impression on daily business life. Day-by-day steps include a thought, action and tip that will help attorneys not only write a strategic plan, but also show them how to target new business, revise their own materials and pay attention to the minor details that foster major growth. Once completed, both new and seasoned attorneys will be inspired to continue their journey and DO SOMETHING EVERY SINGLE DAY."The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," can be used in conjunction with the "Create A Marketing Habit Log," also available on Amazon.About The AuthorPaula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She has created "The Little Black Book" series and is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.

The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days (The Little Black Book)

Life, Cancer and God: Beating Terminal Cancer

Riveting! Shocking! Eye Opening! A roadmap to successfully treating cancer! As featured on the cover of "Publisher's Weekly" this beautifully written, inspirational and enlightening memoir may be the ultimate victory-over-cancer story. The author's journey from advanced-stage cancer, to near death, to complete healing is destined to become a faith-based BEST SELLER.     In the prime of life--as a wife, mother and businesswoman--Paula heard the dreaded words: "It's cancer." Doctors gave her 3 to 6 months to live. Her husband, a former airline pilot instructor who had become the senior pastor of a growing church, became Paula's full-time cancer researcher. The two began discovering everything they could about her fatal disease. They met with doctors and oncologists, talked with cancer patients and their families--tirelessly researching every conventional and alternative cancer treatment available.     Ultimately, they felt God revealed the BODY-SOUL-SPIRIT Approach--which deals with the whole person--treating root causes of disease, not just symptoms. It was this approach that saved Paula's life. Twenty months from initial diagnosis her advanced-stage cancer was gone; without chemotherapy--without radiation--and without drugs.     Easy to read--the authors express medical concepts and terminology in words and ideas the layperson can easily understand. You won't find this information discussed in mainstream media, nor talked about in your doctor's office.     Prepare to laugh, cry, hold your breath and shout for joy as you accompany this husband and wife on their incredible journey of faith--where personal struggles collide with biblical insight. Learn how Paula defied medical logic, reversed terminal cancer PERMANENTLY and got her life back.

Dale Black

Black Eagle Publishing, Inc.

See the best price to sell, buy, or rent books by Paula Black. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Paula Black

See the best price to sell, buy, or rent books by Paula Black. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Little Black Book on Law Firm Branding and Positioning for Small to Mid-size Law Firms

The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days (The Little Black Book)

Life, Cancer and God: Beating Terminal Cancer