Rosenauer's Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between marketing and sales and has a logical sequence of preparation steps for successful selling. These proven techniques can serve as an effective tool for beginners in the field and as a reminder for the sales veterans looking to review approaches that work. The author explains the marketing of real estate, the uniqueness of the sales process, and some of the advantages and disadvantages to being a real estate salesperson. Rosenauer offers information on understanding consumer behavior, effective communication, marketplace specialization, self-motivation, time management, record-keeping, prospecting, qualifying, and presenting and negotiation offers.

Effective Real Estate Sales and Marketing

Business & Money

Mayfield, John D.

Rosenauer, Johnnie

Economics

Mbition LLC

Rev. ed. of: Commercial real estate analysis and investments / David M. Geltner ... [et al.]. Mason, Ohio: Thompson South-Western, c2007.

Commercial Real Estate Analysis and Investments (w/ CD)

Geltner/Miller/Clayton/Eichholtz

Reference

REAL ESTATE FINANCE

Clauretie/Sirmans

Updated to reflect recent legislative changes, this revised edition includes a discussion of the new CFPB rules, the Education Standards Advisory Committee, license act changes, and a brief discussion on the court system. Charles J. Jacobus provides students with numerous examples and keen insights from the actual practice of real estate in Texas. The Putting it to Work feature give readers a brief understanding of how the material relates to everyday real estate transactions. Texas Real Estate also includes extensive end-of-chapter review questions, a comprehensive glossary, and a helpful real estate math review appendix. The book's two practice exams with complete answer keys allow readers to test their understanding and prepare fully for taking Texas' real estate licensing exam.

Texas Real Estate, 12th Edition

Charles J. Jacobus

Contracts greatly influence real estate purchasing, leasing, and selling in Texas. This text integrates the basics of both real estate law and contract law with practical instruction on Texas real estate employment, sales, and lease contracts. Additional information, such as financing, property ownership and conveyance, and the closing process, is provided to give the student a well-rounded understanding of standard real estate transactions. Texas Real Estate Commission rules and common contract mistakes are also included. This updated edition of Texas Real Estate Contracts incorporates the most recent legislative changes and meets the current Texas Real Estate Commission requirements for the 30-hour Law of Contracts course.

Texas Real Estate Contracts, 4th Edition

Evans/Rosenauer

Texas Real Estate Promulgated Contracts familiarizes students with the forms and addenda put forth by the Texas Real Estate Commission (TREC), so they can knowledgably represent real estate buyers and sellers. Licensees will learn which forms are appropriate in various situations, how to accurately complete these forms, and how to explain to all parties their options under those contracts. This text is designed to meet TREC s standards for the 30-hour Promulgated Contract Forms course, and is based on the teaching, brokerage, and writing experiences of two qualified, successful real estate educators.

Texas Real Estate Promulgated Contracts

Johnnie Rosenauer

Melissa Weathersby

Organized around the natural flow and sequence of events in a real estate transaction, this text employs a realistic and practical approach to learning the basics of real estate. Students will appreciate Arlyne Geschwender s friendly tone and accessible reading style. Recent changes in modern real estate law and practice have been incorporated in this revised edition, along with new forms and contracts. Features: Provides a unique approach for the introductory student since the book follows the natural sequence of a real estate transaction Features an open-faced layout and wide margins that encourage note-taking Contains clear and concise definitions of concepts and terms Includes numerous examples to aid the novice student Highlights websites to encourage further research Engages classroom discussions and promotes real-world application with end-of-chapter review questions and discussion points A separate workbook is available to complement this text, delivering additional reinforcement exercises and practice exam questions for self-paced learning.

Real Estate Principles and Practices

Geschwender

the 8th Edition, released November 2014 with a 2015 publication year! Georgia Real Estate: An Introduction to the Profession is not only the premier textbook for those wishing to enter the real estate profession; it is also a thorough reference all Georgia real estate professionals should own. Charles J. Jacobus and Thomas E. Gillett cover the basic requirements necessary to obtain a real estate license in Georgia and detail each step in a real estate transaction. The authors' ability to take complex topics and bring them to life in a practical, useful, and relevant way is unsurpassed! Table of Contents 1. Introduction to Real Estate 2. Nature and Description of Real Estate 3. Rights and Interests in Land 4. Forms of Ownership 5. Transferring Title 6. Recordation, Abstracts, and Title Insurance 7. Contract Law 8. Real Estate Sales Contracts 9. Notes and Security Documents 10. Lending Practices 11. The Loan and the Consumer 12. Sources of Financing 13. Types of Financing 14. Taxes and Assessments 15. Closing the Transaction 16. Real Estate Leases 17. Real Estate Appraisal 18. The Principal-Broker Relationship: Agency 19. The Principal-Broker Relationship: Employment 20. Fair Housing, ADA, Equal Credit, and Community Reinvestment 21. Condominiums, Cooperatives, PUDs, and Timeshares 22. Land-Use Control 23. Georgia License Law 24. Georgia Rules and Regulations 25. Georgia Practice Appendix A: Solutions to Student Calculations from Chapter 15 Appendix B: Real Estate Math Review Appendix C: Measurement Conversion Table Appendix D: Answers to Chapter Review Questions Appendix E: Documents for Review

Georgia Real Estate: An Introduction to the Profession, 8th Edition

Thomas E. Gillett

Written by a real estate expert and training authority, this book provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.

Real Estate Marketing & Sales Essentials: Steps for Success, 2nd Edition

Dan Hamilton

Michigan Real Estate Principles &amp; Practices, 6th Edition includes the latest changes in Michigan License Law and Rules, Fair Housing, Federal and State Environmental Laws, and much more. The chapter summaries and chapter quizzes will strengthen students' mastery of real estate concepts. The workbook-style approach allows students to practice completing forms and taking exam questions to better prepare them for the Michigan Real Estate Licensing Exam. This text also serves as an excellent reference book as readers go through their real estate careers, answering questions that come up in daily business.

Michigan Real Estate: Principles and Practices

Marge A. Fraser

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