<p>This guide offers an inside look at IBM's revolutionary plans for the trend of moving information off the local disk drives and onto larger computers (servers) accessed over the Internet. Using non-technical language, Jim Hoskins summarizes IBM's Internet offerings and specific products in development.</p>

Exploring IBM's Bold Internet Strategy

Business & Money

Hoskins, Jim

Management & Leadership

Maximum Press (FL)

IBM's vision of the future of computing and how its evolving technologies, product lines, and services fit into that future are the subject of this broad overview of the world's largest computer company. It provides full coverage of IBM's e-business strategy to leverage Internet technology and of its new emphasis on IBM Global Services, its fast-growing consulting business. Profiles of IBM's personal computer, RS/6000, AS/400, and S/390 families, developed through brief case studies, show how each fits in a contemporary business context. New terms are defined as they are introduced, and a companion Web site accessible only to buyers of this book provides the latest news and additional resources related to IBM technology and product lines.

Exploring IBM Technology, Products & Services: Become an Instant Insider on IBM's World of Computing Solutions

Computers & Technology

Jim Hoskins

Hardware & DIY

<p>Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation, and customer relationship programs.</p>

Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Silverstein, Barry

Marketing & Sales

101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful e-Business

101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful E-Business

Business Development & Entrepreneurship

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Books by Maximum Press (FL)