There’s gold to be mined on the internet. Everyone knows that. 
But those who will mine the most in years to come will be those who reach beyond cyberspace...those who understand the profit-producing potential of building customers through "old fashioned" offline methods and relationships. 
"Mining Online Gold With An Offline Shovel" details hundreds of offline strategies and tactics that online entrepreneurs can use to build the net’s most powerful and lucrative marketing vehicle: permission-based email. 
This book speaks to internet marketers who have undervalued or even ignored "low tech" marketing methods: telephone, fax, snail mail, and the mass media. 
But it also shows traditional "brick-and-mortar" businesses how to exploit familiar technology and methods to make themselves competitive in the online marketplace.

Mining Online Gold with an Offline Shovel

Business & Money

McKenzie, George

Christopher, Joel

Marketing & Sales

Mastermind Learning Systems

Would you believe there are ways to tell your story and promote your business on TV in a way that's more believable, powerful, productive and profitable than any advertising you can buy at any price?You can let the news media and the public service departments of your local TV stations do it for you. You may find this hard to believe, but TV reporters producers, and assignment editors need your help...and they're willing to let you showcase yourself in front of thousands of their viewers in return...just imagine how that free advertising can add dollars to your bottom line. You'll learn how to do it in this 90 minute cassette program.

How to Use TV for Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity

Veteran radio talk show host George McKenzie interviews author Sharon Fling, an expert on how to use the vast advertising power of the internet to find and attract hungry consumers in your own neighborhood. Internet marketing expert Frank Garon joins in and offers additional insights.

Promote Your Local Business on the Internet

George McKenzie

Sharon Fling

Frank Garon

The author interviews eBay auction expert Jason Hart, creator of the "Scientific erBay Advertising" program, about how to research an item's value, list it, constantly test and revise headlines and descriptions, and get maximum profit while keeping fees and expenses to a minimum

Scientific eBay Tips, Tools and Tricks

See the best price to sell, buy or rent books by the Mastermind Learning Systems publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Mastermind Learning Systems

See the best price to sell, buy or rent books by the Mastermind Learning Systems publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mining Online Gold with an Offline Shovel

How to Use TV for Public Relations, Free Advertising, Internet Marketing, Website Promotion, and Small Business Publicity

Promote Your Local Business on the Internet

Scientific eBay Tips, Tools and Tricks