The Competitive Environment: Cases in Strategic Management encourages students to analyze the competition when deciding which strategic actions a company should take. The author believes that instructors take students too quickly to the solutions sections of case studies without having them first perform a detailed analysis of competitive markets and of possible future competitor actions. Each case opens with an extensive industry analysis that considers, among other things, factors such as manufacturing, supplying, and consumer gender, demographics, and behavior. Next is an examination of the major competitors, an assessment of both their strengths and weaknesses. Each case concludes with alternative plans of action that the company under study is contemplating to raise its margins. After considering all the information, the student is asked to choose one of these plans and explain her/his decision in a written report.

The Competitive Environment: Cases in Strategic Management

Robert J. Mockler

Marsh Publications

Winning Moves: Cases in Strategic Management

Alfred Allen Marcus

This authoritative volume makes a compelling argument that interactive marketing tools should be a part of every company s total marketing strategy. The authors provide an integrated approach to Internet marketing solidly based in theory, concepts, and measurement methods. 
They present best-practice examples, timely data, and plenty of additional resources for further research. 
Key features include Methods and Metrics sections in almost all chapters that illustrate how data is collected online and the methods used to analyze that data (collaborative filtering, clickstream analysis, expected value analysis, Web-log analysis); and numerous screen shots, numerical examples, discussions of actual company tactics, and online advertising budget calculations.

Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform

Paul D. Berger

Patrick Duparcq

Richard C. Hanna

In Essentials of Global Marketing, Subhash Jain makes the reader an informed observer of the global marketplace by providing a thorough analysis of international operations. 
Jain takes a multidisciplinary approach, enabling students to fully understand twenty-first century marketing principles within the broader framework of such disciplines as accounting and finance. 
Throughout the 19 chapters, Jain concretizes concepts by using a wealth of examples from both theory and practice. He provides condensed coverage of the global arena without sacrificing thoroughness. The text includes 21 cases, both short and long, dealing with different situations in different nations.

Essentials of Global Marketing

Business & Money

Subhash C. Jain

Marketing & Sales

"In Entrepreneurship: Strategies and Resources, fourth edition, Mark Dollinger continues his exploration of the concepts underlying the resource-based view of entrepreneurship."

Entrepreneurship : Strategies and Resources

Marc J. Dollinger

Business Development & Entrepreneurship

This book teaches students to apply their basic knowledge of statistics to both routine and complex problems. They will quickly be able to identify what type of problem they are faced with and will have the skills to solve that problem correctly. 
Most problems presented in core texts are repetitious and require students merely to do some computation, look something up in a table, or recall the proper Excel command. Even study guides and review manuals do not push the student beyond this introductory level. 101 Special Practice Problems in Probability and Statistics, fourth edition, challenges students to think at a higher than basic level, without involving a higher level of mathematics, while still teaching them to solve diverse groups of problems such as those they find on most exams. The book s approach will put an end to the frequently heard student lament, I did fine on the homework, but I was BLOWN AWAY by the exam! This new edition contains additional class-tested problems to further increase an emphasis on the use of Excel. A mini CD-ROM containing data sets for the appropriate problems, is included with each book.

101 Special Practice Problems in Probability and Statistics

Science & Math

Samuel C. Hanna

Mark G. Kean

Robert E. Maurer

Mathematics

MAURER

BERGER

Hanna

Marcus, Alfred Allen

In this comprehensively revised second edition of Alfred Marcus popular text, Winning Moves: Cases in Strategic Management, the author examines the companies introduced in the first edition to demonstrate how the moves that top management teams made have changed the landscape for the companies and the industries in which they compete. 
Professor Marcus examines the rivalries between pairs of competing firms-Coke and Pepsi, AMD and Intel, Barnes and Noble and Amazon.com, Acer and Dell, Best Buy and Circuit City, Wal-Mart and Spartan, Morgan Stanley and Charles Schwab, Time Warner and Disney, Monsanto and DuPont, and Ecolab and JohnsonDiversey. By pairing the companies, the author enables instructors to divide the class into teams, providing a rich opportunity for students to analyze and criticize past moves and strategize future moves. 
This book has multiple uses as either a standalone volume in case analysis classes or a supplement to any strategic management text, and it offers flexibility it can be used with any undergraduate, executive education, or MBA strategy text.

Alfred A. Marcus

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