"Management Strategy: Sustaining Competitive Advantage", 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, "Management Strategy" focuses on the types of analyzes the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

Management Strategy

Business & Money

Alfred A. Marcus

Management & Leadership

McGraw-Hill Education (ISE Editions)

Big Winners And Big Losers

Pearson/Education

In this comprehensively revised second edition of Alfred Marcus popular text, Winning Moves: Cases in Strategic Management, the author examines the companies introduced in the first edition to demonstrate how the moves that top management teams made have changed the landscape for the companies and the industries in which they compete. 
Professor Marcus examines the rivalries between pairs of competing firms-Coke and Pepsi, AMD and Intel, Barnes and Noble and Amazon.com, Acer and Dell, Best Buy and Circuit City, Wal-Mart and Spartan, Morgan Stanley and Charles Schwab, Time Warner and Disney, Monsanto and DuPont, and Ecolab and JohnsonDiversey. By pairing the companies, the author enables instructors to divide the class into teams, providing a rich opportunity for students to analyze and criticize past moves and strategize future moves. 
This book has multiple uses as either a standalone volume in case analysis classes or a supplement to any strategic management text, and it offers flexibility it can be used with any undergraduate, executive education, or MBA strategy text.

Winning Moves: Cases in Strategic Management

Marsh Publications

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Books by Alfred A. Marcus