<p>Winning Back Your Market: The Inside Stories of the Companies that Did It Winning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors. Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options. About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.</p>

Winning Back Your Market: The Inside Stories of the Companies That Did It

Business & Money

Sheth, Jagdish N.

Marketing & Sales

Marketing Classics Press

Consumer Panels

Consumer Panels provides a comprehensive overview of the use and history of consumer panels for marketing research. This convenient guide offers a breakdown of the panel process, including gathering data, recruiting panel members, and the use of panel services. The topics discussed include: Recruiting and compensating panel households, including forms to be used, frequency of data collection, and a comparison of panels versus recall data Conditioning, or the effects of panel participation on household behavior and their effects on trends in general purpose panels The cost of operating a panel, where information is available, and the magnitude of these costs relative to one-time surveys. Dr. Seymour Sudman was Professor of Business Administration and of Sociology and Research Professor and Deputy Director at SRL. The author of 19 books and hundreds of articles and presentations, Dr. Sudman is remembered for several major works, including Response Effects in Surveys (1974), Applied Sampling (1976), Asking Questions (1982), Thinking About Answers: The Cognitive Processes to Survey Methodology (1996), and Marketing Research (1998). Dr. Robert Ferber was the author or co-author of 17 books, including Statistical Techniques in Market Research (1949), Research Methods in Economics and Business (1962), Estudios Fundamentales de Mercadotecnia (1970), Consumer Panels (with Seymour Sudman, 1979), Consumption and Income Distribution in Latin America: Selected Topics (1980), and Social Experimentation and Economic Policy (1982). Dr. Ferber was a Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory from 1964 to 1981.

Sudman, Seymour

Ferber, Robert

Construing Life Style And Psychographics

Fred D. Reynolds

William R. Darden

See the best price to sell, buy or rent books by the Marketing Classics Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Marketing Classics Press