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The 20 Gram Diet: Fat Counter

Mirkin, Gabe

Parenting & Relationships

LINX Corp

Book by Mirkin, Gabe, Mirkin, Diana

Dr. Gabe Mirkin's Good Food Book: Live Better and Longer with Nature's Best Foods

Gabe Mirkin

The Twenty Gram Diet Seven-Day Jump Start

Grapefruit is back - not as a diet, but as a Trans Diet. The old Grapefruit Diet, first introduced as a quick weight loss fad during the 1920s, received much criticism about its unbelievably restrictive guidelines (as low as 800 calories a day) and how it was nearly impossible to follow. Today's diets, from Atkins to The Zone, have come a long way in offering more sensible nutrition plans, but one thing has remained constant: grapefruit should still be at the core of many diets as the ultimate Trans Diet - a staple fruit that can be incorporated into all major weight loss plans. In January 2004, the grapefruit buzz surfaced again when Scripps Research Clinic in San Diego released a clinical study showing that the benefits of grapefruit were pulp fact, not fiction. The study proved that grapefruit alone has the chemical properties to cause weight loss and reduce insulin levels. The study, conducted by Florida scientists, discovered a key compound unique to grapefruit, which inhibits an enzyme in the digestive track, and prevents the absorption of excess dietary fats and carbohydrates. Now those scientists have written The Grapefruit Solution" to tell the whole bittersweet story. Authors Daryl Thompson and Joseph Ahrens, Ph.D., provide fascinating details on the fruit, scientific documentation of its health benefits and explain how grapefruit works as a Trans Diet to accelerate weight loss in conjunction with other blockbuster diets from Atkins to The Zone and all the other diets in between (including Dr. Phil's Shape Up! Program and The South Beach Diet). Grapefruit is a low glycemic food that facilitates fat burning, saysThompson. This makes it effective for low-carb, low fat and portion control plans. It's also packed with fiber and can be part of most every diet program. The book details how to incorporate grapefruit into specific diet plans by using the fruit, juice, or CitraSens grapefruit capsules. It also offers a Slim and Trim nutrition and exercise program, more than 100 delicious recipes, diet motivation tips and more. The Scripps Study proved grapefruit alone could fend off weight gain and contribute to weight loss, says Ahrens. The Johns Hopkins study showed that by combining proper nutrition and grapefruit you could loose 19 pounds or more. Adding exercise to the regimen will give you maximum weight loss effects (25 pounds or more in three months) and substantial, long-term health benefits such as reduction in cholesterol levels. Grapefruit truly is nature's wonder fruit and The Grapefruit Solution" teaches you everything you need to know to incorporate its benefits into your diet and your life.

The Grapefruit Solution: Lower Your Cholesterol, Lose Weight and Achieve Optimal Health with Nature's Wonder Fruit

Thompson, Daryl L.

The Z Trim Lifestyle, is a simple and proven method of making small changes that delivers big results. Each chapter provides an easy-to-follow road map to lead you toward a healthy lifestyle and leaner, trimmer body. You'll learn why people overeat and what triggers to avoid. You'll assess where you are in terms of how much weight you need to lose and where you might need to lose it. The Z Trim Quick Start Solution will help you get a handle on calories and fat consumption while still enjoying your favorite foods. So, you can have your cake and lose weight, too! And the chapters on nutrition and exercise will provide step-by-step guidance on finding the right balance of food and physical activity to best suit your needs.Put it all together and you have the Z Trim Lifestyle Program, an easy-to-follow plan that requires just one small nutrition change and one small fitness change per week, along with the addition of Z Trim to your diet. Along with recipes and healthful cooking advice, this book also contains tips on successful and sustainable weight loss as well as suggestions for permanent success.

The Z Trim Lifestyle: Your Personal Healthy & Effective Weight-Management Plan for Life

Shukla, Triveni, Ph.D.

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. And they have identified ten "new rules" for marketing to today's Boomer Consumer. Boomers are far from "over the hill" as consumers, and this book will show you how to still connect with this large and in charge generation. You'll learn the importance of emotionally compelling messages, the power of story, and how to use life stage instead of age as a way to connect with them. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.

Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group

Business & Money

Matt; Martin John Thornhill

Marketing & Sales

Pocket Diet Puts Weight Control in Your Pocket 
Forget about weighing food, counting carbs, and spending hours preparing special meals. Put weight control in your pocket…your pita pocket, that is. 
Easy and convenient, the Pocket Diet teaches portion control by using pita pockets (each holding 2-3 ounces of food) to monitor portion sizes. Along with great tasting pita pockets the plan consists of fruit, low fat yogurt, raw veggies, nuts, and other healthy choices at various intervals throughout the day. Rather than eating three big meals, the plan is designed so that you will have several small ones and will rarely, if ever, go hungry. 
This plan, consisting of everyday foods, will be embraced and a big hit with the whole family. Kids can enjoy peanut butter-and-jelly or ham and cheese in the edible, hand-held containers, while adults can fill up with tasty stir-fry, scrambled eggs, chicken or other meats and vegetables. Pocket diet meals are a healthy option when in the car or on the go. 
Along with being practical, the Pocket Diet has been proven effective. When tested on 38 volunteers at Community Memorial Hospital in Menomonee Falls, Wisconsin, all participants lost weight, dropping an average of 8 pounds over six weeks. One individual lost 17 pounds. 
The Pocket Diet by George Kashou and Caitlyn Lorenze, RD, LD which, rather than being "one plan fits all" offers a variety of meal options tailored to your physique and activity level. It’s also flexible, so you can eat any food combination at any meal or snack time. 
Packed with more than 50 delicious but simple-to prepare recipes, the book provides suggestions for fiber-intensive meals with high water content. Not only do such foods have fewer calories, but they fill you up more quickly. And unlike low carb diets which can encourage the use of high-fat food in large quantities, the book incorporates a variety of complex, high-fiber carbohydrates, lean proteins, and veggies. It shows how to limit saturated fat and avoid simple carbohydrates like sodas, baked goods, and candy. 
In The Pocket Diet, you’ll also find practical suggestions for managing your weight and starting an exercise program, including a simple walking program for those just starting out. 
According to co-author and dietitian Caitlyn Lorenze, people are less likely to quit their diet if food is good-tasting and plentiful. "Putting your food in a pita pocket is much easier than other portion control methods like trying to visualize portions as the size of a tennis ball or tote around food scales or measuring cups," she observes. So shed those extra pounds – and keep them off --with the Pocket Diet.

The Pocket Diet: Perfect Portion Control That Works!

Kashou, George

Easy and convenient, the Pocket Diet &amp; Recipe Book teaches portion control by using pita pockets (each holding 2-3 ounces of food) to monitor portion sizes. Along with great tasting pita pockets the plan consists of fruit, low fat yogurt, raw veggies, nuts, and other healthy choices at various intervals throughout the day. Rather than eating three big meals, the plan is designed so that you will have several small ones and will rarely, if ever, go hungry. So shed those extra pounds - and keep them off --with the Pocket Diet.

The Pocket Diet & Recipe Book: Perfect Portion Control That Works!

George Kashou

Caitlyn Lorenze

A sample of the marketing concepts delivered in this book include an introduction to "Reality MarketingTM which will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don't advertise like one!
 This easy-to-follow program will show you effective techniques for marketing your company including unique discussions on ""The Blue Red Test" , ""The Purple Cow" , ""The Scratch Out Drop In Test" and building a powerful ""Marketing MachineTM". 
 This might possibly be the most effective time you'll ever spend on marketing your company. 
 Mike Lieberman and Eric Keiles are two of America s most original and contrarian marketers. They have built their whole business on helping small business owners unthink the methods of advertising that large agencies promote. Instead, they developed their own methodology of Reality Marketing, which directly helps business owners looking to take their companies to the next level. 
 Previously available to their clients only, now they bring their tried and true marketing programs to everyone via this book, Reality Marketing Revolution. Throughout its pages, the book not only unveils and explains new marketing concepts, but provides exercises to help the reader crystallize this methodology into tactics they can use for their business right away. With its companion website, the tools are available if the business owner is willing to take the leap to a new kind of thinking...

Reality Marketing Revolution: Transform Your Small Business Into a Money Making Machine!

Eric Keiles

Mike Lieberman

Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

David Weigelt

Jonathan Boehman

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