Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

Think Outside the Inbox: The B2B Marketing Automation Guide

Business & Money

David Cummings

Adam Blitzer

Marketing & Sales

Leigh Walker Books

Social Media Leadership is a practical guide for executives and managers who are ready to take their own company’s social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: “When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen.” – Erik Qualman, Author of “Socialnomics” “This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media.” – William Porter “Billy” Payne, CEO, Atlanta Olympic Games “Social media now affects every organization and Mike’s book illustrates leadership from a leader’s perspective.” – Tom Coughlin, Head Coach, New York Giants “Mike Lewis’ tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get “into the game” but skip to the advanced steps quickly.” – Eric Bradlow, The Wharton School, University of Pennsylvania

Social Media Leadership: How to Get Off the Bench and Into the Game

Computers & Technology

Lewis, Michael F.

Business Technology

The Nesting Dolls is a family saga, made deep by historical detail and wide by the sweep of time. Its tangible symbol is a little set of matryoskas, the lacquered nesting dolls given to Olena Petrova by her own mother in 1917, near the bloody end of the Bolshevik revolution. From the busy streets of occupied Shanghai, to the pastoral American postwar South, despite miles of ocean and the barriers of class and culture, four generations of women struggle to repeat that simple transfer. A hauntingly intimate portrait of four mothers— each confronting the loss of life’s most precious treasure—The Nesting Dolls is a story for those who believe in improbable legacies. It’s a story for those who know that family ties can never really be severed. That all of us, whether we know it or not, live our lives encased and surrounded by those who came before.

The Nesting Dolls

Literature & Fiction

Parks, Cynthia Rogers

Contemporary

A diet and nutrition book exposes how the food industry victimizes the U.S. consumer. The U.S. is one of the fattest and sickest nations on Earth. While Baldasare (The Nutrition Cure, 2015, etc.) once viewed American obesity as a problem of poor personal choices, he now realizes it is actually a more systemic issue. The truth is that far too many of our food choices are made for us, not by us, he writes. The struggle to eat healthily...has become a battle in which many powerful forces are aligned against us. The aims of this book are twofold. The first is to reveal the ways in which the food industry and its lobbyists have actively misled the public to serve their own needs, suppressing scientific research and waging a campaign of nutritional misinformation. The second is to inform consumers as to what foods and ingredients they are actually eating and how to cut through the cultural noise to locate sources of real nutrition. Divided into brief sections, many less than a page, the book tackles the myriad topics that constitute the current diet debate: from the diseases that most affect the American public to strategies employed by the food industry to sell products (including packaging, qualified and unqualified health claims, ecology and ethics labels, and plastic coding) to breakdowns of the additives, fats, pesticides, and other specifics for each food group. The author concludes with the current state of food activism and provides an appendix of useful charts documenting everything from types of food coloring to sources of gluten. For Baldasare, an informed public remains the best chance at fixing the food system, and he offers an impressive amount of information. Writing in a clear, practical prose aimed at the general reader, the author approaches each topic with candor and occasional humor ( Got milk? If you re a US citizen, your government certainly hopes so ). The book s encyclopedic nature lends itself more to discretionary browsing than to proceeding straight through, but readers of all lifestyles should learn troubling and helpful facts about the food they eat. An exhaustive and informative guide to the intricacies of America s food. --Kirkus Reviews

The Great American Food Fight: Winning The Battle For Family Health

Health, Fitness & Dieting

Baldasare, Dr. Brent

Diets & Weight Loss

See the best price to sell, buy or rent books by the Leigh Walker Books publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Leigh Walker Books