<p>Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.</p>

Think Outside the Inbox: The B2B Marketing Automation Guide

Business & Money

David Cummings

Adam Blitzer

Marketing & Sales

Leigh Walker Books

<p>A collection of investigatory exercises for college and university courses. It requires no actual laboratory equipment, but works well in a lab as well.</p>

Environmental Geology: Practical Exercises

Bernard Pipkin

Star Pub Co

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Books by David Cummings