Kaplan Act 2009

Test Preparation

Kaplan Test Prep

College & High School

Kaplan Toeic

Flip-o-matic Instant History for Grades 6/7/8

Teen & Young Adult

Shulman, Mark

Education & Reference

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Storyselling for Financial Advisors : How Top Producers Sell

Business & Money

West, Scott

Anthony, Mitch

Mitch Anthony

Economics

How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. Selling value is taking on a whole new meaning for sales professionals. Here's a proven process pros can use to address their customer's pressing business issues, position themselves as strategic partners, and recommend solutions that improve the way their customers do business. In Beyond Selling Value, top sales consultants Mark Shonka and Dan Kosch share their proven process for becoming a critical partner in their customers' success. From targeting the most promising prospects, to bypassing the gatekeepers, to reaching the decision makers who are empowered to buy, and to closing the deal with a powerful presentation, the authors impart their battle tested secrets to forging long term business relationships. For sales professionals tired of being beaten up on price, here is a new way to leverage their strengths, elevate their sales game, and establish relationships with those who appreciate their value. Selling Power magazine calls it "a detailed, street smart roadmap".

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap

Shonka, Mark

Kosch, Dan

Marketing & Sales

In this brilliant reimagining of the business-fable genre, bestselling author Charles Decker presents immediately engaging characters undergoing the throes of organizational change. Going through a company merger or buy-out creates new challenges for managers and employees alike, but this unique business fable offers real-world advice for coping and even prospering. Based on the true story of a candle-making company in New England, Lessons from the Hive is actually a fictionalized look inside an organization, Bee Natural, Inc., as it deals with inevitable changes after its purchase by a consumer-products conglomerate. Using a week-in-the-life approach, five major players in the organization are profiled, ranging from the recently installed tough CEO to a brand-new junior employee. The main character is a seasoned director of marketing who must face her own personal struggles with changes both at work and at home. Fast paced and entertaining, Decker's story parable is populated with likable, realistic characters who portray the tribulations and eventual success of a company enduring organizational change. Readers will learn: * More positive ways of looking at changes within an organization. * Less confrontational ways of dealing with conflicts at work. * How to deal with fears of the unknown in a changing business environment. * The importance of establishing trust in the workplace. * How to deal with conflicting interpersonal relationships in a professional manner. Well experienced in organizational development, training, and human resources management through his extensive business publishing background, Decker uses this business fable to demonstrate that trust is a stronger force than fear and that organizational change can actually result in career opportunities rather than career demise. Anyone involved in dealing with personal and professional transformation (and who isn't?) will find comfort in this delightful tale of a company dealing with the challenge of reinventing itself.

Lessons from the Hive: The Buzz on Surviving and Thriving in an Ever-Changing Workplace

KAYE, BEVERLY

Decker, Charles

Management & Leadership

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, Let Them Eat Cake covers the natural evolution as today's luxuries become tomorrow's necessities, as products move "from the classes to the masses." Readers will learn: * How to "get it right for the masses" and how to "get it right for the classes" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.

Let Them Eat Cake: Marketing Luxury to the Masses - As Well As the Classes

Danziger, Pamela

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. Discover how to: • Target accounts where you have the highest likelihood of success. • Find the names of prospects who can use your offering. • Create breakthough value propositions that capture their attention. • Develop an effective, multi-faceted account-entry campaign. • Overcome obstacles and objections that derail your sale efforts. • Position yourself as an invaluable resource, not a product pusher. • Have powerful initial sales meetings that build unstoppable momentum. • Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

Selling to Big Companies

KONRATH, Jill

Amass more than $900,000 in properties in one year, without using any of your own money, or that of your investors. Real estate investing can be an excellent way to build wealth. With its advantages of cash flow, appreciation, tax benefits, equity buildup and leveraging, real estate may be the only vehicle that can carry the average person to retirement wealth. Real estate investor, attorney, and author Larry Loftis has developed a safe, easy, and lucrative way for new investors to get into the game, and for experienced ones to enhance their portfolios. In Investing in Duplexes, Triplexes and Quads: The Fastest and Safest Way to Real Estate Wealth, he draws on both his real estate investing experience and legal acumen to explore advantages you may not have considered about residential multifamily properties of two to four units. Learn how to: •Buy duplexes, triplexes and quads with no money down, AND get cash back at closing. •Eliminate risk, and guarantee that your mortgage payments are always covered. •Use "cash-out" from refinancing to purchase more properties. •Decide whether to buy and hold or "pyramid" to a large apartment complex. •Use inflation, tax laws, and rehab to build a massive retirement nest-egg.

Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth

Larry Loftis

Features: A 10-question quiz in every chapter to show readers where they need the most help. Information on grammar, sentence structure, style, usage, punctuation, and mechanics. A variety of practice exercises with detailed answer explanations for every topic. A recognition and recall chapter test that includes material from the entire chapter to once again reinforce what the reader has learned on a large scale. Detailed answer explanations follow the chapter test. Chapter summaries for easy review.

Sharp Grammar: Building Better Grammar Skills (Sharp Series)

Reference

Kaplan, Kaplan

Words, Language & Grammar

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