How well does your organization deal with “unplanned visibility”? Veteran practitioner James E. Lukaszewski offers a compendium of practical strategies to investigate and deal with the Theory of Mutual Inattention, the Six Myths of Communications, and the Five axioms of Influence. In Part II of this book, the reader identifies and analyzes key audiences, applying them to the Six Realities of Audience Behavior.

Influencing Public Attitudes: Strategies That Reduce the Media's Power

Business & Money

James E. Lukaszewski

Management & Leadership

Exxon Valdez : The Great Crisis Management Paradox

Lukaszewski, James E.

Economics

See the best price to sell, buy or rent books by the James E. Lukaszewski publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by James E. Lukaszewski

See the best price to sell, buy or rent books by the James E. Lukaszewski publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Influencing Public Attitudes: Strategies That Reduce the Media's Power

Exxon Valdez : The Great Crisis Management Paradox