Basic Corporate Law and Business Organizations (Legal Studies Series)

Deborah L. Kutzavitch

Irwin Professional Publishing,U.S.

Written in an informal colloquial style, this student-friendly principles of economics textbook does not sacrifice intellectual depth in its quest for accessibility.  The author's primary concern is to instill "economic sensibility" in the student.  Colander emphasizes the intellectual and historical context to which the economic models are applied.

Macroeconomics

Business & Money

david-colander

Economics

As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

Advertising and Promotion

Prin/Slsmnshp Plaid

Howland

Fin Acctg Wkprs

EDWARDS

Intermed Acctg Sg 2

Welsch

Intermed Acctg Sg 1

Coll Acctg Fund Sg 1

SCHAEFER

Coll Acctg Fund Ps 1

GLASS

Advanced Acctg Wkprs

Joe Ben Hoyle

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Books by Irwin Professional Publishing,U.S.