Each day of the week, a different South American animal brings Miranda a tropical fruit, from which she creates a headdress to wear on Sunday, her day to dance

Miranda's Day to Dance

Children's Books

SCHAEFER

Literature & Fiction

Simon&Schuster Children's Publishing

Sociology: Test Bank I

McGraw-Hill Education - Europe

Sociology: Test Bank II

Overhead Transparencies: Oht Sociology

O/R Sociology Overrun

Winner of a Choice Magazine Outstanding Business Book of the Year Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: 
<ul>
<li>In-depth explanations of the sources of online influence--and how they can work for or against you </li>
<li>Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn </li>
<li>An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone </li>
<li>Practical, actionable tips to increase your own personal power and online influence </li>
<li>More than a dozen original social influence marketing case studies</li>
</ul> Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a Return on Influence. Praise for Return on Influence: "Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!" --Brian Solis, author of The End of Business as Usual "Schaefer's book has earned its place on the shelf of anyone looking to find influencers--or become one." --Harold Burson, founder, Burson-Marsteller "Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen's manual." --Rick Wion, Director of Social Media, McDonald's "I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets." --Ardath Albee, author of eMarketing Strategies for the Complex Sale "A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies." --Randy Gage, author of Prosperity Mind

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Business & Money

Management & Leadership

McGraw=Hill

Testbank to Accompany Advanced Accounting

Sociology

Politics & Social Sciences

Anthropology

McGraw-Hill Humanities/Social Sciences/Languages

Packaged free with the text, Interactive e-Source with "Making the Grade" is a CD-ROM that includes an expanded version of the text with embedded website links, video clips, interactive chapter quizzes, a Learning Styles Assessment, and a Guide to Electronic Research. This remarkable CD-ROM intertwines the complete text with media resources and offers students a nonlinear approach to learning. With Interactive e-Source students can instantly explore various topics and concepts with an assortment of video clips (including footage of the text author in Singapore), website links, and interactive maps and graphs. Along the way, students can refer to an audio tutor for a helping hand with difficult topics. Students can also highlight the text and customize the content with electronic notes that can be shared with other e-Source users. Students can quiz themselves with interactive study questions for each chapter and assess their own learning styles.

e-Source CD-ROM (also contains MTG CD content) to accompany Sociology, 7/e & Sociology: A Brief Introduction, 4/e

Ri Im/TB/Ctb/Oht CD Sociology

McGraw–Hill Education

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Books by SCHAEFER