Get yourself and your leadership on the same communication page with this multi-use communication tool. Engaged and invested workers are your organization's primary capital asset. In the follow-up to his popular Face-to-Face training kit for first-line managers, communication master Roger D'Aprix shares his techniques and concepts for training organizational leaders at all levels to effectively communicate the unprecedented issues shaping today's workplace. Use it as a formal training program you or others can facilitate for your leaders and managers. Take it apart and adapt its concepts and models to your management presentations to rationalize your communication recommendations. Or simply make it available as a CD-ROM self-training tool for organizational leaders. The result will be a renewed understanding of how communicators and their leaders can and must work together to communicate today's tough workplace issues. Order yours today to begin the vital process of educating your leadership of today's workplace communication challenges. Then use it to forge a shared understanding of the essential role of solid communication strategy and practice in achieving business success.

Communication in the 21st Century Workplace: The Challenges, the Needs and the Answers

D'Aprix, Roger

International Association of Business Communicators

Core Communication provides an integrated approach to assessment, planning and improvement, drawing on the framework of the Malcolm Baldrige Program of the National Institute of Standards and Technology. The Baldrige framework is widely acknowledged as one of the most useful and influential organizational assessment models ever developed. The Baldrige criteria offer the best available standards of effectiveness for organizations of all kinds. This guide provides a synthesis of the perspective and language of this robust framework as applied to communication organizations. The approach stresses the importance of organizational leadership, effectiveness, assessment, continuous improvement, strategic planning, performance and outcomes measurement. You will learn: Components of the Core Communication framework. Dimensions of leadership effectiveness. How to identify and build relationships with beneficiaries and constituencies. Strategic planning imperatives. Steps to develop an integrated assessment process. This guidebook includes an overview of the Core Communication framework. Also available is the workbook that takes you through the steps involved in conducting an assessment in your own organization, department or work group.

Core Communication: A Guide to Organizational Assessment, Planning and Improvement

Business & Money

Brent D. Ruben

and Stacy M. Smulowitz

PH.D.

Management & Leadership

Core Communication provides an integrated approach to assessment, planning and improvement, drawing on the framework of the Malcolm Baldrige Program of the National Institute of Standards and Technology. The Baldrige framework is widely acknowledged as one of the most useful and influential organizational assessment models ever developed. The Baldrige criteria offer the best available standards of effectiveness for organizations of all kinds. This guide provides a synthesis of the perspective and language of this robust framework as applied to communication organizations. The approach stresses the importance of organizational leadership, effectiveness, assessment, continuous improvement, strategic planning, performance and outcomes measurement. You will learn: Components of the Core Communication framework. Dimensions of leadership effectiveness. How to identify and build relationships with beneficiaries and constituencies. Strategic planning imperatives. Steps to develop an integrated assessment process. This workbook takes you through the steps involved in conducting an assessment in your own organization, department or work group. Also available is the guidebook that includes an overview of the Core Communication framework.

Core Communication Workbook and Scoring Instructions

Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of ROI, and discover how to quantify the value and impact of brand and other initiatives.    Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.    Chapters cover:    - Contributing to short-term cash flows.  - Optimizing Return on Marketing Investment (ROMI).  - Building long-term shareholder value.  - Fostering an accountable marketing atmosphere.  - Reorganizing and supporting your marketing department.

The Truth About B2B Marketing ROI

Merry Elrick

Delve into the details of the first, in-depth study of employee communication in small to medium-sized enterprises (SMEs). Discover how these firms apply communication theories and practices and measure the success of their internal communications. Small and medium-sized business owners, communication professionals and researchers will find this study insightful and motivating.
 This comprehensive study includes: - A literature review of employee communication in SMEs. -Verbatim responses to survey questions from communication professionals working in SMEs. - Case studies of employee communication excellence in SMEs. - Recommendations for developing successful communication in small and medium-sized enterprises.
 This hallmark study for the IABC Research Foundation was sponsored by the Gevity Institute.

The Human Element: Employee Communication in Small to Medium-sized Businesses

Tamara Gillis

Skills

Prepare your organization for a crisis before it strikes. The third edition of Crisis Management and Communication contains all the tools you ll need to manage and communicate effectively during a crisis. This practical, how-to manual has been updated with new examples, case studies and templates, and includes a discussion of social media in crisis communication. You ll learn: The different types of crises. How to assess the severity of a crisis. How to asses your organization's vulnerability. How to develop a crisis communication plan.

Crisis Management and Communication: How to Gain and Maintain Control

Larry Smith

Dan Millar

See the best price to sell, buy or rent books by the International Association of Business Communicators publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.