It seems unthinkable today. But a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden, a national best-seller when it first appeared in 1989, now updated with a new introduction, tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of the early years of Apple. But this is more than a tale of corporate upheaval. It is a story of America in the eighties, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

WEST OF EDEN

Business & Money

Rose, Frank

Economics

Hutchinson Business Books

Selling the Family Silver is, moreover, the controversial 'warts and all' story of Britain's privatization programme, past and future. The chairmen, the cheats, the fanfares and the flops - from all sides of the political, social and economic coin, the author examines the contentious demise of nationalization and the real effectiveness of the private giants that have replaced it, finally posing the fundamental question: Has privatization worked?

Selling the family silver: Has privatization worked?

Chapman, Colin

Management & Leadership

Details a new business system for finding and retaining customers, based on the idea that good service is the lynchpin of success in a volatile market. It shows companies how to become customer-focused without incurring major costs.

Customer-driven: How to Make Your Company Customer-focused

Linda Silverman Goldzimer

Strategic Control: Strategic Milestones for Long-term Performance (Ashridge Management)

Michael Goold and John J. Quinn

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Books by Hutchinson Business Books