A team of computer scientists, working at the engineering school of the University of California at Berkeley to create Artificial Intelligence, documents their struggle to reach an impossible goal and the controversies over their work

Into the Heart of the Mind: An American Quest for Artificial Intelligence

Rose, Frank

Reference

Harper&Row

It seems unthinkable today. But a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden, a national best-seller when it first appeared in 1989, now updated with a new introduction, tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of the early years of Apple. But this is more than a tale of corporate upheaval. It is a story of America in the eighties, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

WEST OF EDEN

Business & Money

Economics

Hutchinson Business Books

It seems unthinkable today. But a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden, a national best-seller when it first appeared in 1989, now updated with a new introduction, tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of the early years of Apple. But this is more than a tale of corporate upheaval. It is a story of America in the eighties, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

West of Eden: The End of Innocence at Apple Computer

Computers & Technology

Penguin

A field guide to the visionaries―and the fans―who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate―as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world―people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Humor & Entertainment

W.W.Norton&Company

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." ―Booklist, starred review
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate―as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Science & Math

Vintage

It seems unthinkable today—but a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden—a national best-seller when it first appeared in 1989, now updated with a new introduction—tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of Apple’s early years. But this is more than a tale of corporate upheaval. It’s a story of America in the ’80s, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

Biography & History

Stuyvesant Street Press

Traces the growth of Apple Computer from a small "background" company to a technocratic, mammoth corporation and the organizational chaos that resulted from shortsighted, wide spread restructing

VIKING

Into the Heart of the Mind: A Quest for Artificial Intelligence

Century

Many people think of spiritual growth as solitary work that happens outside of everyday life. But through decades of group work, authors Frank Rose and Bob Maginel have developed a program of spiritual growth that works best in the midst of daily living. Through a series of eight exercises, readers learn how to raise their awareness and their spirits to a higher level, to connect more readily with their Higher Power, and to unlock authentic spiritual joy even at life’s most challenging moments. For people working in groups, the authors include suggestions for structuring spiritual growth meetings and tools for discussion facilitators. For individuals using the book alone, Rose and Maginel provide transcripts of their own group’s discussions, challenges, and “Aha!” moments, so the reader can share in the group experience. Building on their previous book, The Joy of Spiritual Growth, Rose and Maginel offer more of the gentle wisdom and practical techniques that have made their spiritual growth program an enduring success.

The Joy of Spiritual Living: Simple Steps to Your Best Self

Self-Help

Maginel, Robert

Personal Transformation

Swedenborg Foundation Publishers

See the best price to sell, buy, or rent books by Rose, Frank. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rose, Frank

See the best price to sell, buy, or rent books by Rose, Frank. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Into the Heart of the Mind: An American Quest for Artificial Intelligence

WEST OF EDEN

West of Eden: The End of Innocence at Apple Computer

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Into the Heart of the Mind: An American Quest for Artificial Intelligence

West of Eden: The End of Innocence at Apple Computer

West of Eden: The End of Innocence at Apple Computer

Into the Heart of the Mind: A Quest for Artificial Intelligence

The Joy of Spiritual Living: Simple Steps to Your Best Self