Cases in Managerial Economics

Business & Money

Winger, Bernard J.

Management & Leadership

Grid Pub

The History of Marketing Thought

Bartels, Robert

Capital budgeting: Long-term asset selection (Grid series in finance & real estate)

Osteryoung, Jerome S.

Work Design is an introductory text for engineers and technicians who design and evaluate jobs and working environments in industry. It is an excellent presentation which combines together the "What to do," "How to do it," and "Why" features. Concepts and techniques from work-time management, human factors (ergonomics), and industrial safety and hygiene are merged to provide a comprehensive viewpoint.

Work design (Grid series in industrial engineering)

Konz, Stephan A.

Business research methods (Grid series in management)

Clover, Vernon T.

Modern business law: Contracts (Grid series in law)

Thomas W. Dunfee

A new edition of a popular text, updated to reflect recent changes in the international markets, the changes wrought by the deregulation of transporation in the U.S., and the newly allowed trading of agricultural options on the commodity exchanges. At the macro level, this book provides a comprehensive description of the competitive marketing environments faced by farmers, assemblers, processors, wholesalers, food retailers, and food service firms. At the micro level, this Third Edition maintains the business marketing approach to marketing firm problems that was so innovative in the first edition. Chapter order and general subject matter are still similar to the well-received second edition, where chapters are organized under the headings of Marketing, Market Competition, and Consumer Markets; The Marketing System; and Public Policy Issues in Marketing-Procurement.

The agricultural marketing system (Grid series in agricultural economics)

Rhodes, V. James

Industries

Fundamentals of advertising research (Grid series in advertising and journalism)

Fletcher, Alan D.

Marketing & Sales

Basic advertising (Grid series in advertising and journalism)

Jugenheimer, Donald W.

Cases in managerial economics (Grid series in economics)

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