Fundamentals of Advertising Research (Advertising & Journalism Series)

Business & Money

Fletcher, Alan D.

Marketing & Sales

John Wiley&Sons

Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.

Fundamentals of Advertising Research

Bowers, Thomas A.

Wadsworth Pub. Co.

Fundamentals of advertising research (Grid series in advertising and journalism)

Grid Pub

Fundamentals of Advertising Research (Advertising and Journalism Ser.)

John Wiley&Sons, Inc.

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Books by Fletcher, Alan D.