Bringing the War Home

Politics & Social Sciences

Helmer, John

Politics & Government

Free Press/Macmillan

Political Socialization: A Study in the Psychology of Political Behavior

Hyman, Herbert H.

In this concise study, Kennett tells the complete story of World War I's air battles, from Eastern to Western front, from the skies of Europe and its seas to those of the Middle East and Africa.

The First Air War, 1914-1918

History

Kennett, Lee

Military

Reveals a powerful new framework for the systematic, day-to-day mgmt. of shareholder value. Attacks the fundamental weaknesses in current mgmt. practices, namely, the stranglehold that budgeting has over strategic planning & the lack of imagination in mgmt. plans that prevents real changes & consequences. Provides a systematic approach to value based mgmt. (VBM)Ó that eliminates these weaknesses, offering proven strategies for managing large, complex co's. to consistently produce superior results for stockholders. With hundreds of examples of co's. that have successfully employed the beliefs, principles, & practices of VBM, this book shows managers how to generate superior returns & realize their bus. full value potential.

The Value Imperative: Managing For Superior Shareholder Returns

Business & Money

Peter W. Kontes

James M. McTaggart

Michael C. Mankins

Finance

A perceptive & provocative analysis of the transformation that swept through American Catholicism in the decades leading up to Vatican II. Captures the drama of the Jesuits confrontation with American modernity. Jokers, wisemen, failures, the brilliant & the merely bemused march through the book s pages. The Jesuits have been the carriers of a culture borne along by a fruitful & often frustrating tension between their dual commitment to ancient virtues & to the pursuit of the free play of ideas. Explains developments among the Jesuits & sets them in the larger context of the sea-changes that shook the world & the Catholic Church in the world during the mid-20th century. "A remarkable synthesis of religious & cultural history." B&W photos.

Men Astutely Trained: A History Of The Jesuits In The American Century

Peter McDonough

World

A fascinating glimpse of future war -- fought without human confrontation. Argues that advances in surveillance & target acquisition systems, the development of increasingly intelligent missiles & highly destructive conventional warheads, & the automation of command, control, & communications operations foreshadow the advent of war fought entirely by machines. Reveals an new perspectives on the modern battleground where advancing forces are not men but mechanized drones, monitored on video screens by commanders who base their strategies on unmanned aircraft, reconnaissance from satellites, & underground sensors.

Automated Battlefield

Engineering & Transportation

Frank Barnaby

Engineering

Details the human, economic, and political dimensions of several major armaments deals brokered by the U.S. government. This tale of modern warfare is told in 3 interwoven stories: the world of Washington policymaking; the hot spots of the Middle East, particularly Turkey; and a key venue of Amer. arms manufacturing, Connecticut. These 3 disparate places have combined to produce one of the world's great human-rights catastrophes -- the destruction of "Kurdistan," the unsovereign homeland to 20 million people. Makes a powerful argument that the U.S. economy can break its dependency on what amounts to the sale of death.

Spoils of War: The Human Cost of America's Arms Trade

John Tirman

Economics

North has spent 15 years studying Stonehenge, the great ancient stone monument on Salisbury Plain in southern England. He brings a fresh interpretation which conclusively solves the riddle of Stonehenge. He reveals the religious purpose enshrined in the ancient earthworks. He irrefutably shows that they were directed at the heavens in a scientific way -- in the earliest cases, to the risings & settings of the stars &, later, to those of the Sun & Moon. His extensive research counters received wisdom, including that Stonehenge was dedicated to observation not of the rising midsummer sun but of the setting midwinter sun. Photos.

Stonehenge : A New Interpretation of Prehistoric Man and the Cosmos

JOHN NORTH

Managing Brand Equity: Capitalizing on the Value of a Brand Name

David A. Aaker

Marketing & Sales

An account of how the French in the 17th-century under Louis XIV set the standards of sophistication, style, & glamour that still rule our lives today. Explains how a handsome young king with a great sense of style decided to make both himself & his country legendary. By the end of the reign of Louis XIV, the French had become accepted all over the world as the arbiters in matters of taste & style & had established a dominance in the luxury trade that continues to this day. Takes us back to the birth of haute cuisine, the first appearance of celebrity hairdressers, chic cafes, nightlife, & fashion in elegant dress that extended well beyond the limited confines of court circles. And Paris was the center -- the destination of travelers all across Europe. Illus.

Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafes, Style, Sophistication, and Glamour

Arts & Photography

Joan DeJean

Graphic Design

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Books by Free Press/Macmillan