Books by David A. Aaker

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Marketing Research image

Marketing Research

Author(s): David A. Aaker
ISBN-13: 9780470130735
Edition: 9th
Released: Nov 28, 2006
Format: Hardcover, 792 pages
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Marketing Research image

Marketing Research

Author(s): David A. Aaker
ISBN-13: 9780470196182
Edition: 9th
Released: Jan 01, 2008
Format: Hardcover, 0 pages
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Marketing Research image

Marketing Research

Author(s): David A. Aaker
ISBN-13: 9780470524619
Edition: 10th International student edition
Released: Jan 01, 2010
Format: Paperback, 770 pages
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Essentials of Marketing Research image

Essentials of Marketing Research

Author(s): VINAY KUMAR
ISBN-13: 9780471427735
Edition: 2International Ed
Publisher: John Wiley&Sons
Released: Mar 11, 2003
Format: Hardcover, 576 pages
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Creating Signature Stories [Hardcover] DAVID AAKER image

Creating Signature Stories [Hardcover] DAVID AAKER

Author(s): David A. Aaker
ISBN-13: 9780670091263
Publisher: Portfolio
Released: Jun 16, 2018
Format: Hardcover, 184 pages
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Brand Leadership: Building Assets in an Information Economy image

Brand Leadership: Building Assets in an Information Economy

Author(s): David A. Aaker
ISBN-13: 9780743203784
Publisher: Free Press
Released: Sep 01, 2000
Format: Kindle Edition, 368 pages
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Building Strong Brands image

Building Strong Brands

Author(s): David A. Aaker
ISBN-13: 9780743232135
Edition: New edition
Publisher: Simon&Schuster
Released: Jan 01, 2002
Format: Paperback, 380 pages
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Managing Brand Equity: Capitalizing on the Value of a Brand Name image

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Author(s): David A. Aaker
ISBN-13: 9780788193361
Released: Jan 01, 1991
Format: Hardcover, 299 pages
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Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series) image

Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series)

Author(s): David A. Aaker
ISBN-13: 9781118658093
Edition: 1
Released: Aug 26, 1991
Format: Paperback, 52 pages
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Strategic Market Management image

Strategic Market Management

Author(s): David A. Aaker
ISBN-13: 9781119392224
Edition: 11
Format: ePub, 656 pages
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