Books by David A. Aaker
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Creating Signature Stories [Hardcover] DAVID AAKER
Author(s): David A. Aaker
ISBN-13: 9780670091263
Brand Leadership: Building Assets in an Information Economy
Author(s): David A. Aaker
ISBN-13: 9780743203784
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Author(s): David A. Aaker
ISBN-13: 9780788193361