<p>The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL IS NOT ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It's a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to restaurants.</p>

Survival Is Not Enough : Shift Happens

GODIN, SETH

Free Press Business

Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful.

The New Market Leaders : Who's Winning and How in the Battle for Customers

Fred Wiersema

Business & Money

See the best price to sell, buy or rent books by the Free Press Business publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Free Press Business

See the best price to sell, buy or rent books by the Free Press Business publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Survival Is Not Enough : Shift Happens

The New Market Leaders : Who's Winning and How in the Battle for Customers