You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Purple Cow: Transform Your Business by Being Remarkable

Business & Money

GODIN, SETH

Marketing & Sales

Penguin

The best-selling author of Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy, in a two-in-one audio rendition that also includes the best-selling Purple Cow. Read by Seth Godin. Simultaneous.

Free Prize Inside / Purple Cow

Management & Leadership

Penguin Audio

From Bill Gates to Bill Clinton, from Michael Crichton to Tom Clancy, this fun, handy guide gives everyone with a modem access to the celebrated few. Includes more than 1,000 e-mail addresses of the rich and famous, notorious and influential--the online equivalent of a Hollywood "map of the stars' homes."

E-Mail Addresses of the Rich & Famous

Computers & Technology

Addison-Wesley

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.\nCreative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.\nBased on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.\nWith this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

The Practice: Shipping creative work

Arts & Photography

Penguin Business

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”

Linchpin: Are You Indispensable?

Business Culture

Random House Audio |

What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too close to the sun. The new truth: It’s better to be sorry than safe. You need to fly higher than ever. In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It’s an attitude, available to anyone who has a vision that others don’t, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn’t for the faint of heart—but Godin shows why it’s your only chance to stand up, stand out, and make a difference. The time to seize new ground and work without a map is now. So what are you going to do?

The Icarus Deception: How High Will You Fly?

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

The Guerrilla Marketing Handbook

Levinson, Jay Conrad

Mariner Books

Guerrilla Marketing for the Home-Based Business

Addressing the special challenges confronting small businesses, this helpful manual provides practical advice on how entrepreneurs can market themselves and their products and services, discussing the art of promotion, marketing strategies, and other valuable information. Original.

Seth Godin Productions

B-to-B prepack

BLUME, JUDY

Carlson, Nancy

Hopkins, Tom

BLANCHARD, KEN

FISHER, ROGER

TRUSS, Lynne

Miller, John G.

Clason, George. S.

Siegel, Daniel

Zander, Rosamund Stone

Zander, Benjamin

Pfeuffer, Karen

Portfolio Hardcover

A marketing guide for small business owners, entrepreneurs, directors, and other individuals demonstrates profit potential from such new technologies as computer bulletin boards, infomercials, 800- and 900-numbers, FAX, the Internet, and CD-ROM. Original.

Emarketing

Perigee Trade

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