Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

Business & Money

Caldwell, Leigh

Economics

Crimson

A practical guide to choosing and running a franchise business, published in association with the British Franchise Association. This jargon-free guide presents up-to-date essential information on how to choose a franchise and the costs involved, to securing the right funding and franchising internationally.

The Franchising Bible: How to plan, fund and run a successful franchise

Benjamin, Kim

London's strangest and scariest people and places are brought vividly to life in this walk through the capital's dark side. Featuring serial killers, psychopaths, gangsters, ghosts and martyrs, here are fifty true stories from all corners of the city guaranteed to chill your bones.

Bloody London: Shocking Tales from London’s Gruesome Past and Present

History

McHugh, Declan

Europe

Where is the only tube station where a crown prince has died? Where is the oak tree where Good Queen Bess took her rest? Which Queen befriended the Elephant Man - and played a part in the development of the modern Olympic Games? Where are the favourite shopping haunts of today's young royals? From Westminster to Greenwich, Kensington to the Tower of London, no other city in the world is steeped in quite as much royal history as London. Overflowing with royal boroughs, royal palaces, royal parks and gardens, London has played host to key historical events for over a thousand years. Royal London brings together the best of the drama and intrigue of royal history, and guides readers to the very spot where the events happened. Topics covered also include: * Royals round the monopoly board * Royals sporting London * Royal stops on the underground * Royal food and drink * Areas named after royals * Royal monuments/statues/plaques * Royals and the military * Royal plots and conspiracies A unique and indispensable guide for Londoners and visitors alike with an interest in all things royal.

Royal London: Colouful Tales of Pomp and Pageantry From London's Past and Present

Biographies & Memoirs

Goulding, Karen Pierce

Historical

A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.

The Business of Being Social 2nd Edition: A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

Carvill, Michelle

Taylor, David

Skills

A practical guide to everyday mindfulness techniques that really work. Written by an expert teacher with over 35 years' experience, and supported by online meditations and downloadable worksheets, The Little Mindfulness Workbook is a uniquely practical pocket guide that will help you: Combat stress, anxiety and depression Learn the value of acceptance Choose how to respond to unwanted experiences Improve your happiness and well-being The meditations and practices contained in The Little Mindfulness Workbook can be used to complement a mindfulness course you are already following, or independently as a step-by-step eight-week course that will help you heal your life. “Gary Hennessey is one of the country’s most experienced mindfulness teachers. Follow his advice. It will serve you well.” Dr Danny Penman, co-author of Mindfulness: A Practical Guide to Finding Peace in a Frantic World. "Although this book is short, it is pithy. Although it is small, it is weighty. Although it contains a lot of common sense, it also hints at profound truths that can change your life forever. " Vidyamala Burch, from her Foreword.

The Little Mindfulness Workbook

Hennessey, Gary

Self-Help

Reaching the boardroom is the aspiration of most managers, but only a few achieve this goal. At the same time the director's role is under greater scrutiny than ever before. The Keys to the Boardroom will provide a map to the boardroom and help you to stay there.

The Keys to the Boardroom: How to Get There and How to Stay There

Haigh, Jo

Management & Leadership

Written in accessible, jargon-free language, NLP for Business Success will teach you how to use NLP at work in order to achieve better results faster and establish a mindset for professional success: build rapport with colleagues, motivate yourself and others, and achieve personal and business goals.

NLP for Business Success: How to get better results faster at work

Lazarus, Jeremy

Describes how to obtain funding through the web helping you to choose the right route for you. Comprehensive and accessible, it explores every aspect of this exciting new topic including: the different types of crowd funding, what the crowd likes to fund and how to persuade the crowd to invest in you

Crowd Funding: How to Raise Money and Make Money in the Crowd

Rees-Mogg, Modwenna

Finance

Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.

Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own

Gray, Rob

Marketing & Sales

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Books by Crimson