Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

Get Social: Social Media Strategy and Tactics for Leaders

Business & Money

Carvill, Michelle

Management & Leadership

Kogan Page.

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business (Business Myths)

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

MacRae, Ian

Industries

Review\n"Even though I am pretty seasoned with social media, I took away new information. It offers a great blend of practical implications from engaging external and internal audiences as well as legalities. Very informative and useful." ― Janice Kaffer, President and CEO, Hotel Dieu Grace Healthcare\n"Countering all the folklore and misconceptions that surround social media isn't an easy task but Myths of Social Media illuminates all the essential dos, donts and considerations to help anyone up their game. A great read." ― Elizabeth J Floyd, Chartered Marketer, Director - Strategically Tactically\n"This book is a must read for anyone struggling with how, when, what, when and why to use social media in business and in your personal life too. It's full of facts and details and resources, with lots of humour throughout. It's practical, and easy-to-read. You could finish it and come away with lots of tips and tools. The section about protecting your personal data should be a must-read for everyone who uses social media." ― Heather Stewart, Owner, Sage Transitions\n"Offers compelling arguments that effectively debunk the view amongst some business leaders that social platforms on the workplace are always a dampener of productivity." ― Heleana Blackwell, Co-founder, The New Work\n"This book is a timely reminder that that our social media use and presence need to "make sense" and we need to take stock often and make sure that they work toward giving us an edge and not harming present and future opportunities." ― Asen Velinov, California Attorney at Law & International Conusel, Co-Effort Law Firm\n"Don't be fooled - it is definitely not purely for social media beginners. Well researched and busts the myths while giving a very honest and balanced view. This will help any company or professional get the most from social media by demystifying all of the misconceptions. The modern-day manual for using social media across your business!" ― Ollie Sharpe, VP of Revenue at SalesLoft. Ex LinkedIn Senior Leader\n"While I thought I know my way around in social media, this book taught me I was wrong. I would recommend this book to any individual or company who is interested in current forms of social media, to learn the power and the pitfalls for its businesses, the individuals and how they are interrelated. It simply is the one-stop book to read." ― Will Jacobs, COO, SVP Global Operational Excellence and Engineering, Firmenich\n"This is a readable, relevant and racy book which could not be more timely. It is also a very important book because it addresses and answers many crucial questions about social media. Reading it certainly put me straight on a number of issues and I am grateful to the authors for doing so." ― Professor Adrian Furnham, Norwegian Business School\n"An easily digestible journey through the world of social media, providing truly valuable insight for businesses and plenty of food for thought - highly recommended." ― Gemma Butler, Marketing Director, Chartered Institute of Marketing\n"A well-researched and transparent look at an opaque medium that should answer most of your social media questions, and plenty you haven't thought of yet. Hits the myths of social media squarely on the jaw. A knockout in-depth reference guide and playbook." ― John Dodds, Senior member, The Sharp End LLC\nSHORTLISTED: Business Book Awards 2021 - Sales & Marketing\nEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\nThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social

Myths of Social Media: Dispel the Misconceptions and Master Social Media (Business Myths, 11)

About the Author\nMichelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management. 
She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.\nIan MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Mythsseries.\nEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\nThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.\nAbout the Business Myths series...\nThe Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good

Butler, Gemma

Business Culture

Bloomsbury Business

Sustainable Marketingis the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketingrepresents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis. In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widelyrespected brand identity.

Sustainable Marketing: How to Drive Profits with Purpose

Evans, Geraint

A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.

The Business of Being Social 2nd Edition: A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

Taylor, David

Skills

Crimson

A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.

The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

Crimson Publishing

See the best price to sell, buy, or rent books by Carvill, Michelle. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Carvill, Michelle

See the best price to sell, buy, or rent books by Carvill, Michelle. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Get Social: Social Media Strategy and Tactics for Leaders

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business (Business Myths)

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business (Business Myths)

Myths of Social Media: Dispel the Misconceptions and Master Social Media (Business Myths, 11)

Myths of Social Media: Dispel the Misconceptions and Master Social Media (Business Myths, 11)

Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good

Sustainable Marketing: How to Drive Profits with Purpose

The Business of Being Social 2nd Edition: A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses