Global Marketing

Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide

Business & Money

Douglas Lamont

Marketing & Sales

Capstone Publishing/John Wiley

Fast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel Includes a glossary of key concepts and a comprehensive resources guide

E-Leaders

Peter Cohan

Management & Leadership

Organizational Behavior

John Middleton

Processes & Infrastructure

Balanced Scorecard

Nils-Gran Olve

Anna Sjstrand

The Learning Organization

Richard Pettinger

Negotiating

PATRICK FORSYTH

Fast track route to creating lasting business value through the entrepreneurial management of start-ups, buy-outs and corporate ventures Covers the key areas of enterprise, from understanding entrepreneurial management and aligning the interests of investors and entrepreneurs to choosing your exit route and maximizing your return Examples and lessons from some of the world's most enterprising companies, including Michael Bloomberg's recipe for selling your way to the top, Jurgen Klein's Jurlique and Sherry Leigh Coutou's Interactive Investor International. Plus ideas from the smartest thinkers and practitioners including Max Boisot, Neil Churchill, Peter Drucker, Josh Lerner, Will Schmidt and Howard Stevenson Includes a glossary of key concepts and a comprehensive resources guide

Enterprise Express

Nicolas King

Business Development & Entrepreneurship

Corporate Venturing

Biography & History

Exit Strategies

Investing

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Books by Capstone Publishing/John Wiley